Tag: database

Total Results: 30

Rock the Vote ramps up mobile strategy for upcoming elections

Published: October 24, 2011

Nonprofit Rock the Vote is increasing its focus on mobile for the upcoming primary season and into the 2012 presidential election as a way to deliver important content to hard-to-reach consumers and drive ongoing engagement.

Mobile marketing for publishers: getting the basics right

Published: September 15, 2011

By Terry McCusker

The smartphone and tablet revolution is here and is going to stay. We have truly reached a tipping point and we are now on the cusp of the perfect mobile storm.

Prescription giant Medco strengthens healthcare lead with mobile entry

Published: May 23, 2011

Prescription management firm Medco Health Solutions is taking its first major step into mobile healthcare with the launch of the Medco Pharmacy application for Verizon Wireless BlackBerry and Android smartphones.

Webinar on May 25: How Mobile Coupons Drive Revenue and Build a Mobile Database for Men’s Wearhouse’s K&G Superstore

Published: April 26, 2011

Register now for this free hour-long webinar Wednesday, May 25 at 2 p.m. ET focused on how mobile coupons have helped drive traffic and sales and built a mobile database for Men’s Wearhouse chain K&G Fashion Superstore.

Pittsburgh Penguins text-to-win sweeps garners 55,196 unique entries

Published: April 6, 2011

The National Hockey League’s Pittsburgh Penguins ran a text-to-win contest that resulted in 59 percent of its mobile database submitting unique entries.

How mobile has changed the database marketing and list business

Published: March 10, 2011

The proliferation of mobile data in the database and list marketing industry is a significant opportunity for direct marketers that use this consumer information correctly, according to Kroll Direct Marketing.

Most mobile apps have no connective tissue to database marketing

Published: February 9, 2011

By Josh Herman

The challenge for marketers today is that most brands’ mobile experience is not quite knowledgeable and talented enough to serve the CCEO, or the Consumer Chief Everything Officer.

Targeting a mobile consumer – and not a phone number

Published: January 18, 2011

By Jay Highley

The only way to capitalize on the potential power of an SMS opt-in database is to learn more about each consumer and market to the person, not a phone number.

ASPCA builds email database with mobile ads

Published: January 10, 2011

The American Society for the Prevention of Cruelty to Animals is using in-application advertising to build its email database and encourage supporters to engage with the nonprofit organization via social media.

What should the mobile database record?

Published: November 12, 2010

By Jeannette Kocsis

As marketers consider the future of their databases, they have to think about mobile customers, just as much as they do social customers.