Tag: database marketing
Total Results: 3
- Database specialist Experian enters mobile with SmartReply alliance
- Published: October 29, 2008
- Database marketing services specialist Experian Marketing Services struck a mobile marketing partnership with SmartReply, a mobile and voice marketing services company.
- Database marketing software giant Alterian enters mobile
- Published: October 13, 2008
- Alterian, one of the leading database marketing software platform providers, is now eyeing mobile as a growth opportunity.
- The case for a mobile loyalty program
- Published: July 21, 2008
- IKEA’s decision to launch a mobile loyalty program should not be an isolated case. A loyalty program – mobile, online or offline – is a bulwark against shifting consumer allegiance during rough times.
