Tag: database marketing

Total Results: 12

Webinar on May 25: How Mobile Coupons Drive Revenue and Build a Mobile Database for Men’s Wearhouse’s K&G Superstore

Published: April 26, 2011

Register now for this free hour-long webinar Wednesday, May 25 at 2 p.m. ET focused on how mobile coupons have helped drive traffic and sales and built a mobile database for Men’s Wearhouse chain K&G Fashion Superstore.

Most mobile apps have no connective tissue to database marketing

Published: February 9, 2011

By Josh Herman

The challenge for marketers today is that most brands’ mobile experience is not quite knowledgeable and talented enough to serve the CCEO, or the Consumer Chief Everything Officer.

What should the mobile database record?

Published: November 12, 2010

By Jeannette Kocsis

As marketers consider the future of their databases, they have to think about mobile customers, just as much as they do social customers.

Database marketing agency Merkle adds mobile practice

Published: July 16, 2009

Merkle Inc., one of the leading database marketing agencies with clients such as Dell, Nike and GEICO, has launched a new mobile marketing practice.

Direct marketer Harte-Hanks partners with iLoop Mobile

Published: April 20, 2009

Direct marketing firm Harte-Hanks Inc. has formalized its relationship with iLoop Mobile for the use of mobile technology and services aimed at its clients.

Harrah's runs mobile loyalty pilot for Rio property

Published: January 22, 2009

Harrah's Entertainment Inc. is using mobile marketing to target personalized promotions to opted-in guests at the Rio All Suites Hotel and Casino in Las Vegas.

Acxiom, First Data push mobile at nation's largest retail show

Published: January 13, 2009

NEW YORK -- While the slowing economy may have walloped retailers, major database marketers exhibiting at the nation's largest retail show chose this year to announce their entry into mobile.

Data intelligence is not optional in mobile marketing

Published: December 12, 2008

By Alan R. Sultan

Marketers and content providers risk alienating their best customers -- and losing this valuable channel -- if they don't make effective use of data assets to drive intelligent, personalized conversations.

Boiling Crab restaurant chain uses QLess

Published: December 3, 2008

Cajun seafood restaurant chain Boiling Crab is using a mobile service from abInventio that seeks to eliminate waiting lines.

Database specialist Experian enters mobile with SmartReply alliance

Published: October 29, 2008

Database marketing services specialist Experian Marketing Services struck a mobile marketing partnership with SmartReply, a mobile and voice marketing services company.