Tag: database marketing
Total Results: 12
Displaying: 11 - 12- Database marketing software giant Alterian enters mobile
- Published: October 13, 2008
- Alterian, one of the leading database marketing software platform providers, is now eyeing mobile as a growth opportunity.
- The case for a mobile loyalty program
- Published: July 21, 2008
- IKEA's decision to launch a mobile loyalty program should not be an isolated case. A loyalty program -- mobile, online or offline -- is a bulwark against shifting consumer allegiance during rough times.
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