Tag: digiday

Total Results: 11

Apps hot right now, but mobile Web will win: digiday panelist

Published: September 18, 2009

NEW YORK - Will applications finally monetize mobile media and marketing from the years of hype, big promises and frustrating potential?

Mobile has better targeting than early Internet: digiday keynote

Published: September 18, 2009

NEW YORK - Mobile marketing has more momentum and better targeting than the early days of the Internet, according to a member of the digiday: Mobile keynote panel.

Nokia, RIM positioned to win smartphone race: digiday panel

Published: September 18, 2009

NEW YORK � With Apple unsurprisingly not present, digiday: Mobile panelists were free to sing the praises of competing smartphones such as Nokia and Research In Motion.

U.S. brands see potential in targeting international consumers via mobile: digiday panel

Published: September 18, 2009

NEW YORK � Brands such as Yamaha and Reebok have tapped mobile ad network InMobi to target international customers in markets where mobile users outnumber PC users.

One in 10 Fandango tickets to sell through mobile by year's end: exec

Published: September 18, 2009

NEW YORK � From Papa John�s mobile site that accepts pizza orders, to P&G�s microsite that allows customers to buy products through the Drugstore.com mobile site, mobile commerce is growing.

Mobile is not about devices, carriers or subscriptions: Brand In Hand exec

Published: September 18, 2009

NEW YORK� In order to promote their products, brands need to look at several different mobile ad units�running the spectrum from SMS to rich media.

How can brands get their apps noticed?

Published: August 14, 2009

NEW YORK - Is mobile advertising the best way to promote the distribution and discovery of branded smartphone applications?

Integrate mobile, social apps into marketing strategy: digiday panel

Published: August 13, 2009

NEW YORK -- Marketers need to understand that building custom applications is very different from partnering with existing ones, and mobile and PC platforms are different, though complementary.

Go viral to make apps sustainable business: digiday keynote

Published: August 13, 2009

NEW YORK - How can marketers leverage social media such as Facebook and other viral channels to engage and reengage consumers?

Mobile advertising moving from experimental to essential: Nielsen

Published: March 13, 2009

NEW YORK - As mobile attains greater reach, brands are shifting their views of the mobile channel -- more and more think of mobile as essential, rather than experimental.