Tag: digiday
Total Results: 17
Displaying: 1 - 10- Who wins the HTML5 vs. apps debate?
- Published: September 23, 2011
- NEW YORK – Panelist at Digiday Mobile said although HTML5 is changing the face of mobile, the technology still presents challenges.
- IAd lacks the reach brands are looking for: Publicis exec
- Published: September 14, 2010
- NEW YORK – A panel at the digiday: Mobile conference debated the Apple iAd network’s pros—engaging rich media—and cons—lack of cross-platform reach.
- 7 key trends mobile marketers need to know: eMarketer keynote
- Published: September 14, 2010
- NEW YORK – An eMarketer analyst revealed seven key trends that mobile marketers need to know during a keynote address at the digiday: Mobile conference.
- National Geographic apps not yet driving sales beyond mobile: panelist
- Published: August 18, 2010
- NEW YORK – The National Geographic Society’s line of free and premium mobile applications are not yet driving sales in other channels, according to an executive at the Digiday:Apps conference.
- H&M delivers 10.6M branded impressions via MyTown promotion: panelist
- Published: August 18, 2010
- NEW YORK – Apparel and accessories retailer H&M delivered 10.6 million branded impressions to mobile users checking into venues in the MyTown location-based mobile social game.
- Apple's lack of transparency over iAd campaign metrics frustrates advertisers
- Published: August 17, 2010
- NEW YORK – Apple has frustrated clients using its iAd advertising platform with a lack of transparency about campaign metrics, according to panelists at the Digiday:Apps conference.
- Apps hot right now, but mobile Web will win: digiday panelist
- Published: September 18, 2009
- NEW YORK - Will applications finally monetize mobile media and marketing from the years of hype, big promises and frustrating potential?
- Mobile has better targeting than early Internet: digiday keynote
- Published: September 18, 2009
- NEW YORK - Mobile marketing has more momentum and better targeting than the early days of the Internet, according to a member of the digiday: Mobile keynote panel.
- Nokia, RIM positioned to win smartphone race: digiday panel
- Published: September 18, 2009
- NEW YORK – With Apple unsurprisingly not present, digiday: Mobile panelists were free to sing the praises of competing smartphones such as Nokia and Research In Motion.
- U.S. brands see potential in targeting international consumers via mobile: digiday panel
- Published: September 18, 2009
- NEW YORK — Brands such as Yamaha and Reebok have tapped mobile ad network InMobi to target international customers in markets where mobile users outnumber PC users.












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