Tag: digiday
Total Results: 11
Displaying: 1 - 10- Apps hot right now, but mobile Web will win: digiday panelist
- Published: September 18, 2009
- NEW YORK - Will applications finally monetize mobile media and marketing from the years of hype, big promises and frustrating potential?
- Mobile has better targeting than early Internet: digiday keynote
- Published: September 18, 2009
- NEW YORK - Mobile marketing has more momentum and better targeting than the early days of the Internet, according to a member of the digiday: Mobile keynote panel.
- Nokia, RIM positioned to win smartphone race: digiday panel
- Published: September 18, 2009
- NEW YORK – With Apple unsurprisingly not present, digiday: Mobile panelists were free to sing the praises of competing smartphones such as Nokia and Research In Motion.
- U.S. brands see potential in targeting international consumers via mobile: digiday panel
- Published: September 18, 2009
- NEW YORK — Brands such as Yamaha and Reebok have tapped mobile ad network InMobi to target international customers in markets where mobile users outnumber PC users.
- One in 10 Fandango tickets to sell through mobile by year's end: exec
- Published: September 18, 2009
- NEW YORK – From Papa John’s mobile site that accepts pizza orders, to P&G’s microsite that allows customers to buy products through the Drugstore.com mobile site, mobile commerce is growing.
- Mobile is not about devices, carriers or subscriptions: Brand In Hand exec
- Published: September 18, 2009
- NEW YORK— In order to promote their products, brands need to look at several different mobile ad units—running the spectrum from SMS to rich media.
- How can brands get their apps noticed?
- Published: August 14, 2009
- NEW YORK - Is mobile advertising the best way to promote the distribution and discovery of branded smartphone applications?
- Integrate mobile, social apps into marketing strategy: digiday panel
- Published: August 13, 2009
- NEW YORK -- Marketers need to understand that building custom applications is very different from partnering with existing ones, and mobile and PC platforms are different, though complementary.
- Go viral to make apps sustainable business: digiday keynote
- Published: August 13, 2009
- NEW YORK - How can marketers leverage social media such as Facebook and other viral channels to engage and reengage consumers?
- Mobile advertising moving from experimental to essential: Nielsen
- Published: March 13, 2009
- NEW YORK - As mobile attains greater reach, brands are shifting their views of the mobile channel -- more and more think of mobile as essential, rather than experimental.













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