Tag: digiday

Total Results: 17

Who wins the HTML5 vs. apps debate?

Published: September 23, 2011

NEW YORK – Panelist at Digiday Mobile said although HTML5 is changing the face of mobile, the technology still presents challenges.

IAd lacks the reach brands are looking for: Publicis exec

Published: September 14, 2010

NEW YORK – A panel at the digiday: Mobile conference debated the Apple iAd network’s pros—engaging rich media—and cons—lack of cross-platform reach.

7 key trends mobile marketers need to know: eMarketer keynote

Published: September 14, 2010

NEW YORK – An eMarketer analyst revealed seven key trends that mobile marketers need to know during a keynote address at the digiday: Mobile conference.

National Geographic apps not yet driving sales beyond mobile: panelist

Published: August 18, 2010

NEW YORK – The National Geographic Society’s line of free and premium mobile applications are not yet driving sales in other channels, according to an executive at the Digiday:Apps conference.

H&M delivers 10.6M branded impressions via MyTown promotion: panelist

Published: August 18, 2010

NEW YORK – Apparel and accessories retailer H&M delivered 10.6 million branded impressions to mobile users checking into venues in the MyTown location-based mobile social game.

Apple's lack of transparency over iAd campaign metrics frustrates advertisers

Published: August 17, 2010

NEW YORK – Apple has frustrated clients using its iAd advertising platform with a lack of transparency about campaign metrics, according to panelists at the Digiday:Apps conference.

Apps hot right now, but mobile Web will win: digiday panelist

Published: September 18, 2009

NEW YORK - Will applications finally monetize mobile media and marketing from the years of hype, big promises and frustrating potential?

Mobile has better targeting than early Internet: digiday keynote

Published: September 18, 2009

NEW YORK - Mobile marketing has more momentum and better targeting than the early days of the Internet, according to a member of the digiday: Mobile keynote panel.

Nokia, RIM positioned to win smartphone race: digiday panel

Published: September 18, 2009

NEW YORK – With Apple unsurprisingly not present, digiday: Mobile panelists were free to sing the praises of competing smartphones such as Nokia and Research In Motion.

U.S. brands see potential in targeting international consumers via mobile: digiday panel

Published: September 18, 2009

NEW YORK — Brands such as Yamaha and Reebok have tapped mobile ad network InMobi to target international customers in markets where mobile users outnumber PC users.