Tag: digiday apps

Total Results: 5

National Geographic apps not yet driving sales beyond mobile: panelist: Published: August 18, 2010; NEW YORK � The National Geographic Society�s line of free and premium mobile applications are not yet driving sales in other channels, according to an executive at the Digiday:Apps conference.
H&M delivers 10.6M branded impressions via MyTown promotion: panelist: Published: August 18, 2010; NEW YORK � Apparel and accessories retailer H&M delivered 10.6 million branded impressions to mobile users checking into venues in the MyTown location-based mobile social game.
How can brands get their apps noticed?: Published: August 14, 2009; NEW YORK - Is mobile advertising the best way to promote the distribution and discovery of branded smartphone applications?
Integrate mobile, social apps into marketing strategy: digiday panel: Published: August 13, 2009; NEW YORK -- Marketers need to understand that building custom applications is very different from partnering with existing ones, and mobile and PC platforms are different, though complementary.
Go viral to make apps sustainable business: digiday keynote: Published: August 13, 2009; NEW YORK - How can marketers leverage social media such as Facebook and other viral channels to engage and reengage consumers?