Tag: digiday

Total Results: 17

One in 10 Fandango tickets to sell through mobile by year's end: exec

Published: September 18, 2009

NEW YORK – From Papa John’s mobile site that accepts pizza orders, to P&G’s microsite that allows customers to buy products through the Drugstore.com mobile site, mobile commerce is growing.

Mobile is not about devices, carriers or subscriptions: Brand In Hand exec

Published: September 18, 2009

NEW YORK— In order to promote their products, brands need to look at several different mobile ad units—running the spectrum from SMS to rich media.

How can brands get their apps noticed?

Published: August 14, 2009

NEW YORK - Is mobile advertising the best way to promote the distribution and discovery of branded smartphone applications?

Integrate mobile, social apps into marketing strategy: digiday panel

Published: August 13, 2009

NEW YORK -- Marketers need to understand that building custom applications is very different from partnering with existing ones, and mobile and PC platforms are different, though complementary.

Go viral to make apps sustainable business: digiday keynote

Published: August 13, 2009

NEW YORK - How can marketers leverage social media such as Facebook and other viral channels to engage and reengage consumers?

Mobile advertising moving from experimental to essential: Nielsen

Published: March 13, 2009

NEW YORK - As mobile attains greater reach, brands are shifting their views of the mobile channel -- more and more think of mobile as essential, rather than experimental.

More off-deck sites monetizing mobile content: digiday panel

Published: March 13, 2009

NEW YORK - Paralleling the growth of the Internet, more off-deck mobile sites are monetizing content as subscribers migrate off carriers' portals, per a panel at yesterday's digiday: Mobile conference.