Tag: digital

Total Results: 180

4 ways retailers can fight showrooming

Published: May 15, 2012

By
Suzy Sandberg

Unless retailers can compete with online prices for the same product, they will lose the consumer to an online retailer at a better price somewhere on the mobile Web.

Why you need to buy or sell mobile advertising to get your next job

Published: May 4, 2012

By
Parag Vaish

Ask yourself one question: Are you skilled in mobile advertising? I am betting the answer is no.

Should marketers invest in in-app ads or mobile display?

Published: April 25, 2012

Mobile apps continue to surge in popularity, making in-apps ads an increasingly attractive option for marketers who want to reach mobile consumers. While savvy marketers have begun pouring more money into in-app ads, mobile Web-based display advertising can still make sense for many.

Lincoln marries old with new in mobilized retro ad for Newsweek

Published: March 26, 2012

Lincoln’s ad in the Heritage edition of Newsweek, which is a homage to '60s style exemplified by "Mad Men," successfully marries the old with the new by using digital watermark technology so readers can access exclusive content.

Will Play Store help Google sell more digital content?

Published: March 7, 2012

Google is replacing the Android Market with Google Play, a digital content marketplace where users will be able to access music, movies, books and apps on their Android phone or tablet as well as on desktop.

What will the unauthorized cookies scandal cost Google?

Published: February 21, 2012

The discovery that Google has been tracking the Web activity of iPhone and iPad users on Safari without permission has the company in hot water and could end up costing it, both in terms of its reputation as well as monetarily.

Sports Illustrated swimsuit photos link readers to video content on their smartphones

Published: February 16, 2012

In order to further drive engagement with Sports Illustrated’s annual swimsuit issue, readers of the latest edition can scan the editorial pages of the magazine to access behind-the-scenes videos.

Lucky: Magazine readers open to scanning QR codes

Published: February 9, 2012

Lucky magazine began incorporating mobile response codes into its editorial content with its November 2011 issue and is continuing the strategy in its latest issue after initial results show readers are scanning a wide variety of codes as they flip through an issue.

Sophisticated game mechanics for luxury mobile marketing

Published: January 30, 2012

By Scott Forshay

Marketers are discovering that applying gaming mechanics to campaigns can be an effective strategy for advancing brand loyalty by increasing participation.

Webinar on Feb. 23: Holiday Mobile Marketing: Lessons Learned for Future Holiday Efforts

Published: January 26, 2012

Register for this free, hour-long webinar Feb. 23 discussing mobile's performance over the holidays, brands that got it right, lessons learned and best practice for 2012. Panelists from Michaels Stores, Dell, USA Today and sponsor Kony.