Tag: digital advertising

Total Results: 6

Mobile’s share of digital advertising to quadruple over next four years: Borrell exec

Published: March 4, 2011

NEW YORK – While today mobile represents 15 percent of online advertising, by 2015 it will represent 64 percent of all digital ads, according to an executive at Borrell Associates Inc.’s Local Online Advertising Conference.

Mobile ads four-to-five times more effective than online ads: InsightExpress

Published: November 15, 2010

REDMOND, WA – Mobile advertising is four-to-five times more effective than online advertising, on average, according to an InsightExpress presentation at a Microsoft workshop.

1020 Placecast predicts top mobile and online advertising trends for 2009

Published: December 19, 2008

In 2009, look for trends such as new, better metrics to improve and measure ad performance, heightened privacy concerns and mainstream adoption of video advertising on the mobile Internet.

Obama epitomizes frontier of digital marketing: Ogilvy's Lazarus at ad:tech

Published: November 6, 2008

NEW YORK - Brands must improve their execution of multichannel campaigns, according to the keynoter yesterday at ad:tech New York.

Marketers must develop multiple identities in digital age: ad:tech keynote

Published: November 6, 2008

NEW YORK -- Should a brand develop a broad core essence, or should it customize an identity for each niche of consumers? The answer is both.

Digital advertising revolution in full swing: ad:tech roundtable

Published: November 6, 2008

NEW YORK - Despite these tough economic times, the digital advertising revolution is in full swing.