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Tag: digital media

Total Results: 19

   Displaying: 1 - 10

AARP creates interactive iPad edition with moving images, sound effects
Published: May 3, 2016
AARP has developed a new digital beauty and style issue for women over 50, and is attempting to cut through the highly diluted content industry with an interactive experience through an iPad application.
Hillary Clinton innovates mobile fundraising with Facebook sweepstakes
Published: May 27, 2015
Hillary Clinton is breaking new ground with a mobile meet-the-candidate sweepstakes that aims to raise money for her 2016 run at the White House, capitalizing on both the former secretary of state’s celebrity and the emergence of social media as a key tool in American politics.
Marketers seek key to reaching voters across mobile spectrum
Published: November 13, 2014
Last week’s midterm elections reveal that marketers in political contests have their work cut out engaging voters across a broad range of mobile platforms despite being able to leverage the technology in all aspects of a campaign.
Others likely to follow Kobo in trying to find App Store workaround
Published: July 28, 2011
With iPhone users no longer able to buy books via Kobo’s application for iOS, the digital book seller is eyeing an HTML5 browser-based version as a way to continue to provide consumers with the ability to buy its digital content.
Pay attention to consumers first, technology second: MediaCom exec
Published: June 1, 2011
Recognizing the growing importance of online, social and mobile to its brand clients’ future, media planning and buying giant MediaCom has hired away a senior executive from rival ID Media charged with running U.S. digital operations.
Apple throws lifeline to media companies with App Store subscriptions
Published: February 16, 2011
Apple’s introduction of a subscription service for media companies that publish content-based apps in the App Store may be a godsend for publishers that have been suffering with monetization models since the rise of digital channels.

Mojiva exec discusses $7M funding, state of the industry
Published: May 7, 2010
Mojiva Inc., which runs a mobile advertising network and the independent mobile ad-serving and analytics platform mOcean Mobile, has closed a $7 million second round of venture funding.
Tablets will be saviors of traditional media: ad:tech keynote
Published: April 21, 2010
SAN FRANCISCO – During his keynote at ad:tech, the editor in chief of Wired said tablets such as Apple’s iPad will revolutionize media by enabling publications to make money from digital content.
Hearst Magazines taps mobile as subscription channel
Published: January 20, 2010
Hearst magazine titles such as Marie Claire, Seventeen and Cosmopolitan are using SMS to encourage potential and previous subscribers to subscribe.
Mobile not one channel, but eight: MobileMix speaker
Published: April 23, 2009
SAN FRANCISCO -- It was expected. Someone in the audience at the final ad:tech MobileMix session asked: "Everyone has been saying this is the year of mobile for five years. Is it?"
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