Tag: direct marketing

Total Results: 51

How mobile has changed the database marketing and list business

Published: March 10, 2011

The proliferation of mobile data in the database and list marketing industry is a significant opportunity for direct marketers that use this consumer information correctly, according to Kroll Direct Marketing.

USA Today exec: Tablets are a game-changer for media business

Published: February 23, 2011

NEW YORK - An executive at Gannett Co. Inc.’s USA Today said that tablets are changing the face of mobile and are a game-changer for media companies during a presentation at Mobile Marketing Day.

Mobile giving does not cannibalize other donation channels: Nonprofit Mobile Day panel

Published: February 17, 2011

WASHINGTON – Mobile giving initiatives do not cannibalize other fundraising channels such as online and direct mail, according to a panel at Nonprofit Mobile Day.

Register now: Mobile Marketing Day 2011 conference Feb. 22

Published: January 14, 2011

Register now to hear senior execs from USA Today, NHL and Steve Madden along with industry experts discuss the state of mobile marketing at this third annual event Feb. 22 in New York organized by Mobile Marketer in conjunction with the DMA.

Americans want to move toward an opt-in paradigm: panelist

Published: July 2, 2010

NEW YORK - While mobile is a relatively new medium for marketing, some of the same rules that apply to other traditional channels apply here as well.

Mobile has a channel for every publisher objective: panel

Published: July 1, 2010

NEW YORK - From SMS and mobile-optimized email to the mobile Web, applications and video, publishers must decide which mobile channels best fit their business model. Where to start?

SanDisk exec: Brands should use mobile to extend reach worldwide

Published: June 17, 2010

NEW YORK – Brands need to leverage one global strategy for mobile and then adapt and deploy it locally, according to a SanDisk executive at the Digital Marketing Days Conference & Expo.

June 30 conference: Mobile Marketing and Media 2010

Published: May 11, 2010

Please register now to hear senior executives from MTV, Conde Nast, Meredith, Time Inc., CNBC, Time Out and Hachette Filipacchi disclose their mobile strategies and tactics, along with case studies and best-practice tips. Conference in New York June 30 with limited seating.

Where are the legal minefields in mobile marketing?

Published: March 8, 2010

NEW YORK – Where are the legal minefields in mobile marketing, even as more marketers include the medium in their multichannel mix? An expert panel of lawyers offers the roadmap.

Google exec: Mobile to soon have more targetability than TV, radio or Internet

Published: March 5, 2010

NEW YORK – A Google executive revealed the company’s mobile strategy, detailed case studies and discussed the market potential during the keynote address at Mobile Marketing Day.