Tag: direct marketing

Total Results: 43

Where are the legal minefields in mobile marketing?

Published: March 8, 2010

NEW YORK � Where are the legal minefields in mobile marketing, even as more marketers include the medium in their multichannel mix? An expert panel of lawyers offers the roadmap.

Google exec: Mobile to soon have more targetability than TV, radio or Internet

Published: March 5, 2010

NEW YORK � A Google executive revealed the company�s mobile strategy, detailed case studies and discussed the market potential during the keynote address at Mobile Marketing Day.

Macy�s, Domino�s, Unilever�s Dove case studies at Mobile Marketing Day

Published: March 5, 2010

NEW YORK � A panel at Mobile Marketing Day, hosted by Mobile Marketer and the DMA, featured mobile marketing case studies from Macy�s, Domino�s and Unilever�s Dove Hair Care.

SMS enhances CRM/loyalty programs: Mobile Marketing Day panel

Published: March 5, 2010

NEW YORK � Panelists at Mobile Marketing Day discussed how to build an opted-in SMS database that ties in with other channels such as email and direct mail.

Direct marketers must embrace mobile marketing: panelist

Published: March 5, 2010

NEW YORK - As more consumers use their smartphones for communication, social networking and shopping, companies must optimize their Web site for mobile.

Direct Marketing Association names Robert Allen interim president/CEO

Published: February 5, 2010

Less than a month after the sudden resignation of John A. Greco Jr. as president/CEO, the Direct Marketing Association named Robert �Bob� Allen as his interim successor.

Google exec to keynote Mobile Marketing Day March 4 in New York

Published: February 3, 2010

Google will outline its mobile plans and strategy this year at the 2nd Mobile Marketing Day in New York, hosted by Mobile Marketer and the Direct Marketing Association. Registration is open.

Direct Marketing Association chief resigns

Published: January 20, 2010

The Direct Marketing Association will begin a search for a new president and CEO to replace John A. Greco, Jr.

Direct Marketing Association adopts stricter mobile marketing guidelines

Published: October 20, 2009

SAN DIEGO - The Direct Marketing Association�s board of directors expanded its guidelines for ethical business practices to include mobile marketing and online behavioral marketing.

Leads hotter at DMA09�s Mobile Marketing HotSpot: Sumotext�s Miller

Published: October 20, 2009

By Jodie Solomon

SAN DIEGO � Exhibitors at DMA09�s Mobile Marketing HotSpot opine on traffic and Neustar's Matthew Valleskey speaks over a Mariachi band at an Acxiom thought-leadership event on mobile.