Tag: direct marketing

Total Results: 51

Mobile drives incremental sales from on-the-go consumers: panel

Published: July 13, 2009

NEW YORK - Mobile commerce is the next frontier of retail, targeting on-the-go consumers for impulse purchases, according to a panel at last week's Mobile Commerce Spotlight.

Sears, Days Inn offer do's and don'ts of mobile commerce

Published: July 13, 2009

NEW YORK - Sears would have gone with a different product mix when it first launched it mobile site. And Days Inn would not have launched its mobile campaign before the mobile site was up.

Sears' top mobile exec to keynote Mobile Commerce Spotlight July 9

Published: July 2, 2009

Department store giant Sears' top mobile expert will headline Mobile Commerce Spotlight, a daylong conference July 9 focused on mobile commerce strategy, tactics and best practice.

Surprise at DM Days show: Many didn't know how to text

Published: June 22, 2009

NEW YORK -- While the exhibition floor was not packed, the few and the proud at the Direct Marketing Association's 2009 DM Days conference last week showed enthusiasm anyway.

Integrate mobile into multichannel strategy: DM Days speaker

Published: June 19, 2009

NEW YORK -- Industry experts are now stressing that mobile initiatives are most successful as a leveraged aspect of multichannel campaigns.

Mobile affects customer lifetime value: DM Days speaker

Published: June 19, 2009

NEW YORK -- For those marketers who are ready to start a mobile initiative, Access 360 Media's Chris Goumas covered the "how" aspect of mobile marketing at the Direct Marketing Association's DM Days.

ILoop Mobile's Michael Becker wins Rising Star award

Published: June 17, 2009

Leading mobile evangelist Michael Becker was honored with the the Direct Marketing Educational Foundation's 2009 Rising Star Award last night.

Integrating mobile into traditional media is essential: Mobile Marketer/DMA panel

Published: April 29, 2009

NEW YORK - Integrating mobile into traditional media campaigns is essential for marketers, whether they use banner ads, mobile Web sites, SMS, search, applications or coupons.

Mobile outperforming online, although metrics still evolving: Mobile Marketer/DMA panel

Published: April 29, 2009

NEW YORK - Tracking and measuring a mobile campaign's effectiveness is crucial in these times when every media dollar is expected to stretch and ROI is an expectation.

Leverage partner’s expertise to navigate mobile ecosystem: Mobile Marketer/DMA panel

Published: April 29, 2009

NEW YORK - Fragmentation of media makes life difficult for media planners and buyers -- on top of the growing number of publisher sites, here comes mobile with its own ecosystem and quirks.