Tag: direct marketing

Total Results: 51

Direct marketer Harte-Hanks partners with iLoop Mobile

Published: April 20, 2009

Direct marketing firm Harte-Hanks Inc. has formalized its relationship with iLoop Mobile for the use of mobile technology and services aimed at its clients.

Brands increasing mobile spend despite economy: Mobile Marketing Day panel

Published: February 27, 2009

NEW YORK -- Mobile marketing is no longer a year away -- it's here and now and being practiced by Fortune 500 companies as well as midsize businesses looking to reach consumers on the go.

Mobile new face of direct marketing: Mobile Marketing Day panel

Published: February 27, 2009

NEW YORK -- Mobile is the new face of direct marketing, according to the "Mobile Marketing: Is it Direct?" panel at the Direct Marketing Association's Mobile Marketing Day in New York.

Retailers generate sales with mobile commerce: Mobile Marketing Day panel

Published: February 27, 2009

NEW YORK -- For smart retailers, mobile commerce is a key complement to ecommerce, catalogs and stores, according to a panel at the Direct Marketing Association's Mobile Marketing Day.

Don’t experiment with mobile in economic downturn: An agency POV

Published: February 26, 2009

By Jon Wade

Almost without exception, every mobile marketing presentation I have ever watched or participated in begins with hyperbole.

Direct Marketing Association launches first Mobile Marketing Day

Published: February 4, 2009

The Direct Marketing Association will launch its first Mobile Marketing Day conference later this month in New York. Mobile Marketer is a supporter.

Mobile initiative at holiday party results in 65 percent opt-in

Published: December 12, 2008

It can be quite intimidating to walk up to perfect strangers at networking events and shake hands. Chicago's ACRONYM Bash 2008 used mobile to break the ice.

Coupons.com, Money Mailer partner for mobile coupons

Published: October 20, 2008

Coupons Inc.'s Coupons.com and Money Mailer Direct Marketing have partnered to increase the amount of coupons searchable via mobile and available online to consumers nationwide.

Alltel sees a 285 percent growth in customer communications

Published: October 14, 2008

Alltel has announced that since the launch and promotion of its My Circle service, it has seen a 285 percent growth in customer communications.

Mobile: A branding or direct marketing medium?

Published: August 15, 2008

By Chris Arens

I am often asked that headline question and my response is simple: "It depends." There is never a tried-and-true answer and those who claim to have one are kidding themselves.