Tag: direct marketing

Total Results: 51

Costs will determine mobile marketing adoption: DMA survey

Published: July 17, 2008

Text messaging is the most often recalled mobile marketing technique, according to the Direct Marketing Association's first quantitative report on the subject.

Mobile should engage with direct and interactive marketers

Published: July 7, 2008

Mobile marketing has reached a stage where service providers, ad networks and agencies need to cross the street to chat to players in interactive and direct marketing.

Déjà vu at mobile, direct marketing shows

Published: June 16, 2008

Covering two conferences running concurrently last week in New York -- one for mobile marketers, the other for direct marketers -- gives cause to use the word malaise.

Direct marketers want to go mobile, but …

Published: June 11, 2008

NEW YORK -- A panel on integrating old and new media opportunities at the Direct Marketing Association's DM Days conference drove home one point: direct marketers are curious about mobile.

Make mobile front and center of marketing: Leo Burnett exec

Published: April 30, 2008

CHICAGO -- "We need to put mobile front and center of what we do." Thus said a top executive at ad agency Leo Burnett to an audience of direct and interactive marketers at IMX08.

Midwest's largest DM organization tackles mobile marketing

Published: April 28, 2008

The Chicago Association of Direct Marketing will host its first mobile marketing panel tomorrow at the IMX08 conference for direct and interactive marketers.

Nonprofit Federation launches new benchmark survey

Published: April 9, 2008

The Direct Marketing Association's Nonprofit Federation launched a new benchmarking survey on fundraising outreach through marketing.

DMA's Nonprofit Federation tests mobile for fundraising

Published: April 1, 2008

The Direct Marketing Association's Nonprofit Federation is taking its first stab at raising funds through mobile marketing.

DMA invites entries for '08 Echo Awards

Published: January 31, 2008

The Direct Marketing Association is inviting entries for the 2008 International Echo Awards competition.

DMA drops fee for mail opt-out service

Published: January 9, 2008

The Direct Marketing Association plans to let consumers opt out of mailing lists by individual brands for free online through DMAChoice.