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Tag: display ads


Total Results: 11

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Product functionality drives mobile-ad effectiveness: report
Published: July 15, 2014
Marketers have the opportunity to increase the effectiveness of their mobile display ads by focusing on the functional aspects of the products they are advertising, a new academic research report concludes.
Mobile display ads: Early data shows that double opt-in does not improve quality
Published: April 16, 2014
By John Busby

Early data shows that double opt-in has only a modest impact on accidental clicks.

Sponsored photos a growing part of marketers' mobile social toolbox: report
Published: January 3, 2014
In a sign of mobile's growing role in the social media ecosystem, marketersí use of sponsored photos leapt from 24 percent in 2012 to 33 in 2013, according to a new report.


Facebook overtakes Google in mobile display ad revenues
Published: December 19, 2012
Facebook has emerged as the leader in mobile display advertising as marketers shift ad spend to the platform much quicker than expected, according to a new report from eMarketer.

Video advertising is the new mobile display advertising
Published: December 14, 2012
By Jim Dicso

When delivered to mobile devices, smart videos account for higher CPMs for media companies, and higher brand value and direct revenue impact for advertisers.

Are mobile display ads overpriced?
Published: December 13, 2012
Advertisers can significantly overpay for mobile banner ads designed to acquire new customers, according to a new report from Marchex.

Should marketers invest in in-app ads or mobile display?
Published: April 25, 2012
Mobile apps continue to surge in popularity, making in-apps ads an increasingly attractive option for marketers who want to reach mobile consumers. While savvy marketers have begun pouring more money into in-app ads, mobile Web-based display advertising can still make sense for many.
What makes a mobile display ad effective?
Published: March 31, 2011
By Pervez Sikora

Spending on mobile display advertising nationwide is expected to reach $1.2 billion by 2015, according to ABI Research. This is triple the $313 million that is currently spent.

Key must-haves in the holiday mobile checklist
Published: November 30, 2009
It is safe to say that this will likely be the first holiday season where mobile will play a key role in multichannel shopping and buying. Here are five mobile must-haves in the holiday checklist.
Omnicom agency OMD mandates third-party verification for mobile display campaigns
Published: February 25, 2009
Omnicom Media Group's OMD media agency will no longer accept site-served publisher data for mobile delivery and click performance related to mobile display advertising.
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