Tag: display ads

Total Results: 4

What makes a mobile display ad effective?: Published: March 31, 2011; By Pervez Sikora
Spending on mobile display advertising nationwide is expected to reach $1.2 billion by 2015, according to ABI Research. This is triple the $313 million that is currently spent.
Key must-haves in the holiday mobile checklist: Published: November 30, 2009; It is safe to say that this will likely be the first holiday season where mobile will play a key role in multichannel shopping and buying. Here are five mobile must-haves in the holiday checklist.
Omnicom agency OMD mandates third-party verification for mobile display campaigns: Published: February 25, 2009; Omnicom Media Group's OMD media agency will no longer accept site-served publisher data for mobile delivery and click performance related to mobile display advertising.
1020 Placecast predicts top mobile and online advertising trends for 2009: Published: December 19, 2008; In 2009, look for trends such as new, better metrics to improve and measure ad performance, heightened privacy concerns and mainstream adoption of video advertising on the mobile Internet.