Tag: display ads

Total Results: 8

Facebook overtakes Google in mobile display ad revenues

Published: December 19, 2012

Facebook has emerged as the leader in mobile display advertising as marketers shift ad spend to the platform much quicker than expected, according to a new report from eMarketer.

Video advertising is the new mobile display advertising

Published: December 14, 2012

By Jim Dicso

When delivered to mobile devices, smart videos account for higher CPMs for media companies, and higher brand value and direct revenue impact for advertisers.

Are mobile display ads overpriced?

Published: December 13, 2012

Advertisers can significantly overpay for mobile banner ads designed to acquire new customers, according to a new report from Marchex.

Should marketers invest in in-app ads or mobile display?

Published: April 25, 2012

Mobile apps continue to surge in popularity, making in-apps ads an increasingly attractive option for marketers who want to reach mobile consumers. While savvy marketers have begun pouring more money into in-app ads, mobile Web-based display advertising can still make sense for many.

What makes a mobile display ad effective?

Published: March 31, 2011

By Pervez Sikora

Spending on mobile display advertising nationwide is expected to reach $1.2 billion by 2015, according to ABI Research. This is triple the $313 million that is currently spent.

Key must-haves in the holiday mobile checklist

Published: November 30, 2009

It is safe to say that this will likely be the first holiday season where mobile will play a key role in multichannel shopping and buying. Here are five mobile must-haves in the holiday checklist.

Omnicom agency OMD mandates third-party verification for mobile display campaigns

Published: February 25, 2009

Omnicom Media Group's OMD media agency will no longer accept site-served publisher data for mobile delivery and click performance related to mobile display advertising.

1020 Placecast predicts top mobile and online advertising trends for 2009

Published: December 19, 2008

In 2009, look for trends such as new, better metrics to improve and measure ad performance, heightened privacy concerns and mainstream adoption of video advertising on the mobile Internet.