Tag: display advertising

Total Results: 8

Opportunities in targeting and engagement to attract new mobile advertisers: report

Published: May 6, 2011

Small publishers dominate the growing mobile advertising market but several trends are helping to attract more and larger brands into the space, according to a new report on mobile advertising from The 451 Group.

Procter & Gamble proves mobile advertising is a given

Published: January 21, 2011

Consumer packaged goods giant Procter & Gamble is running a variety of mobile ad campaigns for its different brands because it understands the importance of the channel.

Is ad targeting the solution? No

Published: January 21, 2011

By Elizabeth Joy Zalman

Mark Wright of Adenyo on Jan. 14 responded to a column I wrote Nov. 3, misconstruing the original intent of the article, but raising some intriguing points surrounding the future of mobile display advertising.

Why click-through rates don’t make sense in mobile

Published: August 11, 2010

By Elizabeth Joy Zalman

As I survey the incredible talent in the mobile space, I am dismayed that the industry continues to use clicks as a proxy for any indication of performance.

Mobile ad campaigns 5 times more effective than online: InsightExpress study

Published: February 5, 2010

Digital marketing research firm InsightExpress found that mobile ad campaign norms were four-and-a-half to five times more effective than online norms.

What does Google’s $750M purchase of AdMob mean for mobile advertising?

Published: November 10, 2009

Google Inc. has signed a game-changing agreement to acquire mobile ad network AdMob for $750 million in stock in a move that validates mobile advertising as an effective marketing medium.

Are customers from different mobile channels worth the same?

Published: November 2, 2009

That question should be legitimate to ask as more retailers such as fast food giants Pizza Hut and Papa John’s generate record sales from mobile customers.

Eyeblaster helps brands, agencies track consumer behavior

Published: September 30, 2008

Eyeblaster announced Channel Connect for Search for brands and ad agencies to track consumer behavior.