Tag: eMarketer

Total Results: 84

Microsoft wants Nook to drive its mobile strategy, but faces considerable challenges

Published: May 10, 2013

Microsoft is reportedly offering to pony up $1 billion for the digital assets of Nook Media, including its ebooks, ereaders and tablets offerings, as the software giant looks to ramp up its mobile strategy.

Social experiences going to be increasingly front and center on mobile: EMarketer exec

Published: April 10, 2013

SAN FRANCISCO – An eMarketer executive at the ad:tech San Francisco 2013 conference said that marketers will see more of an effort put in to driving the social experience to the forefront of mobile devices and the overall mobile experience.

Twitter’s deeply integrated mobile ads increasingly attractive to marketers: report

Published: March 29, 2013

Twitter is expected to generate more advertising revenue next year than previously forecasted based in part on how quickly marketers are embracing mobile advertising on the social network, according to eMarketer.

T-Mobile looks to put an end to service contracts, but consumers may need convincing

Published: March 27, 2013

T-Mobile is trying to shake up the carrier-customer relationship by offering voice and data plans without the need for a two-year contract, as well as a new way to purchase smartphones that promise to save consumers money with a minimal upfront cost and monthly payments.

Why is Nook faltering and Kindle going gangbusters?

Published: February 19, 2013

While Amazon’s Kindle business continues to heat up, it looks like Barnes & Noble’s Nook strategy may be fizzling out.

Maximize reach with mobile Web sites

Published: January 16, 2013

By Rachel Pasqua and Noah Elkin

The increasingly common accepted wisdom is that your .com site should be your first concern when getting started with mobile and should almost always come before developing an app.

Apple feels sting of intense competition

Published: January 14, 2013

As smartphones continue to evolve from a tech geek’s dream to more of a status symbol reaching a broader group of consumers, Apple is struggling to expand the reach of the influential, yet pricey iPhone.

Facebook overtakes Google in mobile display ad revenues

Published: December 19, 2012

Facebook has emerged as the leader in mobile display advertising as marketers shift ad spend to the platform much quicker than expected, according to a new report from eMarketer.

Is Apple displaying weakness as a mobile leader?

Published: November 1, 2012

Apple’s renowned customer loyalty is showing signs of weakening, suggesting that the brand may be losing its edge as an innovator in mobile.

What role do launch events play in a mobile device’s success?

Published: October 23, 2012

Apple is expected to launch its iPad mini today at what will likely be a well-orchestrated event. The manufacturing giant is the acknowledged expert at using such events to drum up excitement for its products, although other companies are increasingly copying the strategy.