Tag: eMarketer

Total Results: 65

CPG brands engaged in mobile apps race: eMarketer

Published: March 31, 2010

According to eMarketer, there will be a projected 242 million mobile users in the U.S. by year-end, helping to spur the mobile applications race between consumer packaged goods brands.

How will the Yahoo-Microsoft search alliance affect mobile?

Published: February 19, 2010

Microsoft and Yahoo have received clearance for their search agreement without restrictions from both the U.S. Department of Justice and the European Commission.

Lexus, Walmart, JCPenney, Best Buy used mobile effectively during holidays: webinar

Published: January 28, 2010

Lexus, Walmart, JCPenney, Best Buy and Vicks are all brands that used the mobile channel effectively during the holiday season to increase consumer engagement and drive sales.

What would Apple-Microsoft deal mean for mobile search?

Published: January 21, 2010

Apple’s discussions with Microsoft to potentially make Bing the default search engine on the iPhone is another sign that the Apple-Google rivalry is heating up, as is mobile search advertising.

Will Google Nexus One dominate the smartphone battle?

Published: January 6, 2010

Google has shaken the foundations of the smartphone industry with the official announcement of the Nexus One. What impact will it have in 2010?

Has mobile ad network Quattro Wireless been acquired?

Published: December 31, 2009

Sources say that mobile ad network Quattro Wireless has been acquired. If true, who could the acquirer be?

Mobile social networkers in U.S. to surpass 56M by 2013: eMarketer

Published: November 16, 2009

Social networking is one of the fastest-growing activities among mobile users domestically and worldwide, so marketers must follow the eyeballs and develop a mobile social strategy.

Mobile ad spend to reach $1.56B by 2013: Study

Published: September 29, 2009

Spending on mobile advertising is estimated to reach $416 million in 2009 in comparison with the $24 billion that will be spent for online advertising, according to a study by eMarketer.

Mobile commerce still in its infancy: eMarketer

Published: September 4, 2009

Mobile commerce still has a few years to go before consumer adoption gains strong momentum, according to research by eMarketer.

Avon adds mobile commerce to existing online channel

Published: July 2, 2009

Avon is helping on-the-go representatives maximize their earnings through a new mobile commerce initiative.