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Tag: economic slowdown


Total Results: 3

Smartphones to weather drop in phone shipments: IDC
Published: December 19, 2008
New research claims that the current economic slowdown will take its toll on worldwide shipment of mobile phones, although smartphones are expected to fare much better than basic handsets.
Mobile tide will continue to rise as old media recede
Published: November 12, 2008
By Vanessa Horwell

With the endless discourse of cutbacks, staff layoffs and general economic woes, it's very hard for us marketers not to hop aboard the fear-monger's bandwagon.

Targeted marketing, now more than ever
Published: November 3, 2008
"You miss 100 percent of the shots you never take." That's ice hockey star Wayne Gretzky's philosophy and it applies to mobile marketing and technology.