Tag: email

Total Results: 70

What is the secret to driving app downloads?

Published: January 27, 2012

Mobile is increasingly playing a role in email marketing, but brands need to think outside of just optimizing emails for devices with strategic ways to market their mobile efforts.

How the biggest email marketing service providers are tackling mobile

Published: January 17, 2012

Mobile email open rates continue to skyrocket and consumers are consistently using their mobile devices as the go-to place to read their email. But with the new changes, what are email marketing vendors doing to optimize their clients' strategy for mobile?

Mobile email open rates increase 34pc: study

Published: December 12, 2011

Mobile email open rates increased 34 percent in the past six months, per a study from Return Path.

Email open rates via mobile jump 51pc in first half: Knotice

Published: December 2, 2011

While the open rates for email via mobile devices jumped significantly in the first half, other findings in the report point to the need for emails to be optimized for mobile, according to a new report from Knotice.

Citi Habitats drives app downloads via mobile email ads

Published: September 27, 2011

A recent mobile email campaign from real estate company Citi Habitats to drive awareness for its mobile applications resulted in approximately 400 app downloads.

Creating mobile opportunities within email marketing

Published: August 3, 2011

By Manny Ju

Here are three ways that marketers can create mobile opportunities within their email marketing programs.

Mobile email cannibalizing Webmail to place functionality over form

Published: May 18, 2011

With the growth of mobile email, marketers should focus on the content in emails over appearance, according to a new study.

British Airways mobile email campaign garners 250K app downloads

Published: February 11, 2011

A British Airways mobile email campaign promoting the airline’s mobile application garnered a 50 percent open rate and 70,000 click-throughs, which resulted in approximately 250,000 downloads of the app.

Mobile is key for brands to achieve message convergence

Published: January 18, 2011

Message convergence is the answer to the problems caused by the proliferation of devices and messaging channels, and mobile is the glue connecting it all.

ASPCA builds email database with mobile ads

Published: January 10, 2011

The American Society for the Prevention of Cruelty to Animals is using in-application advertising to build its email database and encourage supporters to engage with the nonprofit organization via social media.