Tag: email marketing

Total Results: 9

What is the secret to driving app downloads?

Published: January 27, 2012

Mobile is increasingly playing a role in email marketing, but brands need to think outside of just optimizing emails for devices with strategic ways to market their mobile efforts.

ASPCA builds email database with mobile ads

Published: January 10, 2011

The American Society for the Prevention of Cruelty to Animals is using in-application advertising to build its email database and encourage supporters to engage with the nonprofit organization via social media.

Consumers expect more immediacy from mobile than email: ExactTarget exec

Published: September 13, 2010

Immediacy is what differentiates mobile marketing from its email counterpart, according to an ExactTarget executive.

SMS is dominant mobile marketing vehicle: Epsilon exec

Published: September 9, 2010

SMS will remain the dominant marketing channel in mobile even as more advanced technologies crowd the space, according to an Epsilon executive.

Travel industry benefits from SMS/email marketing integration: Lyris exec

Published: September 2, 2010

The travel and tourism industry should adopt SMS as a complement to its email marketing strategies, according to an executive at online marketing firm Lyris.

Integration of mobile and email promises better campaign results

Published: August 27, 2010

Too many marketers ignore the potential for meshing mobile and email strategies. However, this integration creates more personal and effective campaigns.

How to mobile-optimize holiday email campaigns

Published: December 1, 2009

Consumers are increasingly using their mobile phones to access emails, making it important for marketers to mobile optimize their email campaigns this holiday season.

Why email marketers must mobile-optimize their messages

Published: August 20, 2009

Whether marketers can track it or not, they can safely assume that a significant portion of their emails are being read on mobile phones.

Mobile email users different from regular: Forrester

Published: July 28, 2008

A new study from Forrester Research Inc. claims that online mobile email users are different from general email subscribers.