Tag: engagement

Total Results: 8

Universal Pictures drives film awareness via mobile ad campaign

Published: May 2, 2012

Universal Pictures is promoting its new “The Five-Year Engagement” film through a series of mobile ads that feature the movie’s trailer and branded radio station.

Is Amazon's Kindle Fire becoming the real on-the-go tablet?

Published: March 29, 2012

Amazon’s Kindle Fire has seen significant success since it first emerged in the mobile space and industry experts believe that the tablet will continue to gain traction in the coming months.

How and why consumer mobile engagement is constant throughout the day

Published: November 4, 2011

By Erin (Mack) McKelvey

Many of our advertisers ask us if there is a peak time or more preferable time to serve their mobile ads. The answer is yes and no.

Are holidays the season for conversion, not building relationships?

Published: October 31, 2011

The holiday period is not the time to do marketing that is focused on building a relationship, according to an executive at Leapfrog Online, a digital marketing company.

How to create new engagement for abandoned apps

Published: June 1, 2011

By Carol Setter

There I was, staring at my computer screen. Confused. Then it occurred to me, I was trying to find an iPad application – on my computer. My mobile life had collided with my computer life.

Customer engagement in a multichannel world: Don’t reinvent the wheel

Published: April 21, 2011

By Loren Weinberg

Reinventing the wheel in the form of separately managed Web sites or apps for every mobile device type is not only costly and complex with the multiplicity of devices, but it is also becoming impossible.

Tiffany & Co. marries mobile with interactive to sell engagement rings

Published: June 15, 2010

Luxury jeweler Tiffany & Co. has debuted an iPhone application that merges mobile and interactive shopping for consumers who are looking to select an engagement ring.

Why mobile is key to active customer engagement

Published: November 26, 2009

By Gib Bassett

Just as CRM grew by leaps and bounds with the advent of B2B offerings, so too will a new category of solution that enables B2C and B2B marketers to leverage mobile.