Total Results: 2
- Factual exec: Location data is best way to determine a consumer's real self
- Published: September 28, 2016
- NEW YORK - An executive from Factual spoke at the MMA SM2 Innovation Summit 2016 about the importance of combining location data with place data and advised how brands and marketers can take advantage of these two metrics.
- Unlocking mobile programmatic's potential
- Published: August 8, 2016
- By Ocean Fine
Programmatic display ad spending in the United States is expected to top $22 billion this year, according to eMarketer, with mobile expected to represent 69 percent of the total spend.