Tag: fantasy football

Total Results: 12

Vick’s recruits mobile for football-themed brand-building campaign

Published: December 29, 2011

Vick’s Cough, Cold and Flu kicked off its first mobile advertising campaign in mid-December built around banner ads that expand to show a football-themed game when clicked on.

Toyota scores a touchdown with mobile ads running across Yahoo apps

Published: November 7, 2011

Toyota is using rich media banner ads on Yahoo Fantasy Football iPad, iPhone and Android apps to drive brand engagement.

Bloomberg Sports enhances mobile apps to further engage sports fans

Published: September 2, 2011

Bloomberg Sports is ramping up its mobile applications with deep analytic features in time for football season.

Toyota, Subway score touchdowns with Yahoo mobile properties

Published: February 3, 2011

Brands such as Toyota and Subway were able to connect football fanatics with branded content and marketing collateral via a sponsorship within Yahoo Inc.’s Fantasy Football mobile properties.

Bloomberg expands NFL partnership with fantasy football iPhone app

Published: October 14, 2010

Bloomberg Sports has expanded its National Football League partnership with the launch of its fantasy football tool Decision Maker as an iPhone application.

Bloomberg activates NFL partnership with fantasy football iPad app

Published: September 17, 2010

Bloomberg Sports and the National Football League have teamed up for the launch of the Decision Maker fantasy football application for PCs and Apple’s iPad.

Half of ESPN Mobile users do not use PC products: keynote at Mobile Marketing Summit

Published: September 3, 2010

NEW YORK – An ESPN executive said that half of the users of the sports network’s SMS alerts, mobile Web site and applications are unique to the mobile medium.

Subway, Toyota buy all Yahoo Fantasy Football ad inventory

Published: October 12, 2009

Subway and Toyota have bought the ad inventory for the entire NFL season across Yahoo’s various Fantasy Football platforms—the wired and mobile Web sites and iPhone application.

Jaguar debuts mobile ad campaign in new ESPN app

Published: August 31, 2009

Jaguar is promoting its XF car model with mobile banner ads within ESPN’s Fantasy Football 2009 Draft Kit iPhone application.

Sporting News kicks off NFL season with new iPhone app

Published: August 31, 2009

Pepsi, Rock Band, Microsoft’s Xbox, NBC’s Today Show, MSNBC and Rachel Maddow are promoting their iPhone applications within the new Sporting News Pro Football application.