Tag: fashion

Total Results: 8

New breed of consumer shakes up luxury fashion

Published: March 16, 2012

By Ed Jay

What a difference an economic cycle makes. As luxury fashion springs back to life following the recession, the profile of the luxury consumer has changed in surprising ways, and luxury retailers are taking notice.

New York Times stays on trend with new fashion app

Published: November 16, 2011

The New York Times has unveiled an iPad application that houses all of its fashion news in one single hub.

Steve Madden campaign nets 1,300 mobile opt-ins

Published: October 13, 2011

Steve Madden netted approximately 1,300 mobile opt-ins from a recent MMS campaign that was part of its strategy to use content-rich messages to help build its mobile CRM strategy.

Men’s Wearhouse’s K&G Fashion Superstore sees 93pc mobile coupon redemption rate

Published: May 26, 2011

K&G Fashion Superstore saw a 93 percent rate from a recent SMS couponing program that helped the retailer build an opt-in database of mobile customers more than 80,000-strong.

Preppy retailer Ralph Lauren updates iPhone app

Published: February 25, 2009

Upscale retailer Polo Ralph Lauren Corp. will upgrade its iPhone application with new features that reflect its haute couture line and products reflecting a luxury lifestyle.

Victoria's Secret ramps up mobile presence

Published: November 24, 2008

Ramping up its mobile presence, lingerie retailer Victoria's Secret now has its own branded mobile TV channel.

Condé Nast bridal title makes mobile fashionable

Published: October 9, 2008

Condé Nast's Brides.com will be streaming live mobile videos of bridal fashion shows to keep brides-to-be updated on the latest wedding dress trends.

Foot Locker, Phat Farm launch mobile campaign

Published: September 30, 2008

Footlocker Inc.'s Footaction and Phat Farm have partnered for a mobile campaign meant to drive awareness.