Tag: film

Total Results: 18

Twentieth Century Fox promotes new film via mobile TV campaign

Published: December 6, 2011

Twentieth Century Fox Film Corp. is promoting its new “Alvin and the Chipmunks: Chipwrecked” film via a mobile television campaign.

Coke, Pepsi, Walmart connect with mobile video talent at Tribeca Film Festival

Published: April 21, 2011

Brands such as Coca-Cola, Pepsi, Chevrolet, AT&T, Hewlett-Packard, Visa, Snuggle, Best Buy, Walmart, Samsung, Mountain Dew, Bud Light and Vaseline are partnering with video and film contest agency Mofilm to tap into new talent.

Tribeca Film Institute New Media Fund offers grants to mobile filmmakers

Published: March 30, 2011

The Tribeca Film Institute has partnered with the Ford Foundation’s JustFilms initiative for the launch of the Tribeca Film Institute New Media Fund to inspire creativity via mobile channels.

Sundance Institute taps mobile to entice visitors during film festival

Published: January 21, 2011

Sundance Institute has introduced an iPhone application that lets visitors view movie and shuttle schedules and streaming videos from this year’s upcoming Sundance Film Festival.

Case study - Newport Beach Film Festival

Published: July 7, 2010

See how the Newport Beach Film Festival integrated various mobile channels into its multichannel marketing campaign to create buzz for the event.

Sundance Film Festival goes mobile

Published: December 28, 2009

The Sundance Institute has launched the Sundance Film Festival iPhone application to engage independent film fans from around the world.

LG, Avatar movie team up for multichannel campaign

Published: December 14, 2009

Handset manufacturer LG launched an out-of-home campaign in conjunction with the film “Avatar” to coincide with the launch of the latest Chocolate devices.

Sony amps up mobile advertising for 2012 flick

Published: October 7, 2009

The world may be coming to an end in Sony Pictures Entertainment’s new disaster flick “2012,” but not before the film company taps mobile for its marketing efforts.

Paramount, Universal partner with mSpot for streaming mobile movies

Published: October 2, 2009

Mobile entertainment site mSpot.com has launched mSpot Mobile Movies, claiming to be the world’s first service to provide full-length streaming movies to mobile devices.

Spike Lee, Mofilm run video competition at Cannes Lions Festival

Published: June 5, 2009

Director, producer, writer and actor Spike Lee is hosting MoFilm's amateur video competition at the Cannes Lions 2009 Advertising Festival.