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Tag: fitbit


Total Results: 11

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Golden age of Fitbit is ending, marketers need to adapt
Published: February 15, 2017
Fitness wearable manufacturer Fitbit is planning to lay off 6 percent of its staff after a dramatically disappointing holiday quarter, while the Apple Watch saw its best sales quarter, meaning marketers who cater to wearables need to adjust their strategies.
Mobile Minutes: Facebook lawsuit; Medicaid data; Suspended Twitter user; Fitbit acquisition
Published: January 11, 2017
Today in mobile marketing - Facebook challenges $2 billion lawsuit alleging oculus stole key technology; Medicaid’s data gets an Internet-era makeover; Twitter temporarily suspends woman after she reports anti-Semitic messages; Fitbit acquires smartwatch maker Vector Watch.
E! News parties with Salma Hayek on Instagram for Sausage Party premiere
Published: August 11, 2016
E! News and Sony Pictures are teaming up to spread awareness for the premiere of the latter's animated comedy by giving at-home viewers an inside look at the red carpet event through the eyes of actress Salma Hayek.
Mobile Minutes: Data use doubles; Google’s bot challenge; Fitbit’s inaccuracies; VR hype
Published: May 24, 2016
Today in mobile marketing – Americans more than double their mobile data use in a year; Bots bring bigger challenge to Google’s ad model than phones did; Study shows Fitbit trackers highly inaccurate; Why the virtual-reality hype is about to come crashing down.
Mobile Minutes: Fitbit inches towards mobile payments; Nokia returns to phones; Food delivery shakeout; Amazon’s plans
Published: May 19, 2016
Today in mobile marketing – Fitbit acquires mobile payments technology but won't add this year; Nokia name to return to mobile phones after licensing deal; Food-delivery startups head for shakeout as venture money slows; Amazon plans more stores, bulked-up prime services.
Los Angeles Marathon laces up Fitbit-powered app for runners
Published: December 16, 2015
The Los Angeles Marathon is catering to mobile-savvy runners with a new application that includes GPS-enabled maps and activity tracking technology powered by Fitbit.
Thermos is latest to innovate in wearables with connected bottle
Published: October 26, 2015
Thermos is the latest brand to partner with Fitbit in creating connected wearable devices for fitness and health-related content, with its tech water bottle including a smart lid that tracks users' water intake.
Mobile Minutes: Uber bids on Here; Fitbit’s IPO; Yelp looks for buyer; Spotify’s revenues grow
Published: May 11, 2015
Today in mobile marketing - Uber joins the bidding for Here, Nokia’s digital mapping service; Fitbit files to go public; Yelp said working with Goldman Sachs to find a buyer; Music streamer Spotify revenues topped 1 billion euros in 2014.
Mhealth leaps forward as Kellogg's, Microsoft, others jump on board
Published: January 7, 2015
Kellogg's, Walgreens and Microsoft are just a handful of brands that have recently hit the ground running in the mobile health space, suggesting it is where marketers are aiming to be in 2015.
Mobile Minutes: Google’s modular phone; Rakuten’s smartphone service; Fitbit’s new trackers; WhatsApp’s loss
Published: October 30, 2014
Today in mobile marketing - A day with Project Ara, Google’s crazy modular phone; Japan's Rakuten Inc. launches cheap smartphone service; Fitbit unveils fitness trackers ahead of Apple Watch; WhatsApp lost $230 million in first six months this year.
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