Tag: football
Total Results: 39
Displaying: 1 - 10- Snickers ties first branded mobile game to in-store marketing
- Published: February 23, 2010
- Mars Inc.’s Snickers is running a multichannel campaign that features a mobile game, a WAP site, banners and in-store marketing to drive consumer interest.
- Qualcomm’s Flo TV runs three Super Bowl ads
- Published: February 8, 2010
- Qualcomm Inc.-owned mobile television service provider Flo TV Inc. launched its new ad campaign with three spots on CBS during the Super Bowl.
- NFL Players to run mobile video campaign during Super Bowl
- Published: February 1, 2010
- During Super Bowl XLIV, NFL Players will run a multichannel campaign featuring mobile video to create awareness and interest in the NFL Players Association and its players out of uniform.
- Dockers Super Bowl ad to interact with smartphone users
- Published: January 26, 2010
- Denim giant Levi Strauss & Co.'s Dockers brand is making its Super Bowl television commercial interactive by letting smartphone users tag the ad to get branded mobile content.
- MillerCoors uses mobile in Coors Light Super Bowl XLIV promo
- Published: December 24, 2009
- MillerCoors has launched a gaming application as part of its national Coors Light Super Bowl XLIV promotion.
- AT&T runs 2010 Cotton Bowl Classic MMS sweepstakes
- Published: December 22, 2009
- AT&T is inviting college football fans to participate in the 2010 Cotton Bowl Classic sweepstakes via MMS.
- ESPN taps mobile to court World Cup soccer fans
- Published: December 15, 2009
- ESPN is featuring mobile as a central channel in its efforts to connect with soccer fans leading up to and during the 2010 FIFA World Cup in South Africa.
- NFL Players Association expands SMS microblogging platform
- Published: November 27, 2009
- The NFL Players Association has agreed to expand the number of National Football League players featured on MogoTXT Inc.’s text-messaging platform.
- Air Force runs mobile campaign to recruit young Americans
- Published: October 23, 2009
- The United States Air Force has turned to mobile advertising within CBS Interactive’s mobile version of MaxPreps.com to recruit young adults.
- Miami Dolphins use SMS to engage fans, build database
- Published: October 22, 2009
- The Miami Dolphins are running an interactive text-messaging feature for all home games of the current NFL season.
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