Tag: football

Total Results: 54

Bloomberg activates NFL partnership with fantasy football iPad app

Published: September 17, 2010

Bloomberg Sports and the National Football League have teamed up for the launch of the Decision Maker fantasy football application for PCs and Apple’s iPad.

Half of ESPN Mobile users do not use PC products: keynote at Mobile Marketing Summit

Published: September 3, 2010

NEW YORK – An ESPN executive said that half of the users of the sports network’s SMS alerts, mobile Web site and applications are unique to the mobile medium.

McDonald’s sponsors Houston Texans’ mobile marketing initiatives

Published: August 19, 2010

McDonald’s, MasterCard and Whataburger are the initial sponsors of the just-launched mobile marketing program of the National Football League’s Houston Texans.

NFL exec dishes on Verizon Wireless partnership, app launch

Published: April 19, 2010

In time for the 75th NFL Draft, Verizon customers can download NFL Mobile, a new app for select smartphones that gives football fans access to information about their favorite teams and players.

Zelosport’s Finger Football mobile game courts sponsors

Published: April 9, 2010

The popular school-days game of paper football has gone mobile, and brand sponsors are jumping on board.

Snickers ties first branded mobile game to in-store marketing

Published: February 23, 2010

Mars Inc.’s Snickers is running a multichannel campaign that features a mobile game, a WAP site, banners and in-store marketing to drive consumer interest.

Qualcomm’s Flo TV runs three Super Bowl ads

Published: February 8, 2010

Qualcomm Inc.-owned mobile television service provider Flo TV Inc. launched its new ad campaign with three spots on CBS during the Super Bowl.

NFL Players to run mobile video campaign during Super Bowl

Published: February 1, 2010

During Super Bowl XLIV, NFL Players will run a multichannel campaign featuring mobile video to create awareness and interest in the NFL Players Association and its players out of uniform.

Dockers Super Bowl ad to interact with smartphone users

Published: January 26, 2010

Denim giant Levi Strauss & Co.'s Dockers brand is making its Super Bowl television commercial interactive by letting smartphone users tag the ad to get branded mobile content.

MillerCoors uses mobile in Coors Light Super Bowl XLIV promo

Published: December 24, 2009

MillerCoors has launched a gaming application as part of its national Coors Light Super Bowl XLIV promotion.