Tag: foursquare

Total Results: 38

Cinnabon sees 671pc increase in consumers engagement through mobile, social campaign

Published: March 15, 2012

Cinnabon saw a 671 percent increase in consumer engagement at the point-of-sale by incorporating foursquare, Facebook and Twitter into its marketing mix.

Is it game over for mobile check-ins?

Published: March 13, 2012

With Gowalla and Loopt going the way of the Dodo and foursquare planning a revamp with more of a focus on providing relevant content, mobile check-in applications might be on their way out.

Are mobile marketing firms under threat from in-house acquisitions?

Published: January 12, 2012

With big retail brands such as Walmart, Amazon and eBay making hefty investments to take their mobile marketing development and management in-house, where does that leave service providers?

Mobile deals need relevance to be successful: CTIA panel

Published: October 14, 2011

SAN DIEGO – Although mobile deals are a great way to bring in foot traffic, marketers need to make sure they are pushing the right content to consumers instead of bombarding them with offers they are not interested in, per panelists at the CTIA Enterprise & Applications conference.

ESPN, foursquare increase mobile, social initiative through partnership

Published: August 22, 2011

ESPN and foursquare have teamed up to let sports fans check-in and interact with their favorite sports arenas via mobile.

Groupon, Apple, IDC: News briefs

Published: August 1, 2011

News briefs: Groupon, foursquare partner for instant local deals; Apple climbs, Nokia drops in Q2 smartphone shipments; Mobile phone market grew at a slower pace in Q2: IDC

American Express builds consumer loyalty via foursquare mobile partnership

Published: June 24, 2011

American Express and foursquare have teamed up to offer cardmembers exclusive mobile offers from H&M, Sports Authority and Union Square Hospitality Group.

Starwood rewards loyalists via Foursquare contest

Published: May 19, 2011

Starwood Hotels & Resorts is rewarding members of Starwood Preferred Guest loyalists by offering free points and free-night awards for those who check in to properties worldwide via Foursquare.

Watch out Groupon: Visa bets on mobile deals space

Published: April 22, 2011

Visa is delivering real-time discounts to mobile consumers when and where they shop, which means the financial services company is now competing with the likes of Groupon, LivingSocial, foursquare, Facebook and eBay.

Miller Lite taps mobile as centerpiece of multichannel loyalty play

Published: April 22, 2011

MillerCoors-owned Miller Lite is inspiring the loyalty of beer drinkers by offering them Taste Points for checking-in via foursquare and submitting the points via SMS or the mobile Web for the chance to win prizes.