Tag: fragrance
Total Results: 6
- Unilever places mobile and social at heart of Axe campaign
- Published: March 2, 2011
- Consumer packaged goods giant Unilever is using mobile to engage its young male demographic and encourage viral spread of its Axe Twist fragrance product via social networks.
- Coty partners with Playboy for mobile image recognition campaign
- Published: January 19, 2011
- Coty Inc. is running an ad campaign in Playboy magazine’s January issue featuring mobile image recognition to promote its Fragrance for Men by Coty Beauty.
- Estee Lauder courts women with mobile holiday wish-list sender
- Published: December 23, 2009
- Estee Lauder, a manufacturer of cosmetics and skincare products, has launched a mobile storefront where users can go to send gift ideas via a wish list to friends and family during the holidays.
- GE taps Syrup for sponsorship of TED Conference
- Published: February 19, 2009
- Agencies Starring Stockholm and Syrup New York have merged to form a boutique agency named Syrup. It powered GE's sponsorship of the recent TED Conference.
- Visa launches Android app with merchant offers
- Published: December 16, 2008
- Payments franchise Visa has launched a commercial mobile application that bundles offers, transaction alerts and a locator service.
- Gwen Stefani Harajuku perfume runs mobile campaign
- Published: October 21, 2008
- To promote Gwen Stefani's new Harajuku Lovers perfumes, fragrance company Coty launched a marketing campaign that includes a mobile Web site.












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