Tag: fragrance

Total Results: 6

Unilever places mobile and social at heart of Axe campaign

Published: March 2, 2011

Consumer packaged goods giant Unilever is using mobile to engage its young male demographic and encourage viral spread of its Axe Twist fragrance product via social networks.

Coty partners with Playboy for mobile image recognition campaign

Published: January 19, 2011

Coty Inc. is running an ad campaign in Playboy magazine’s January issue featuring mobile image recognition to promote its Fragrance for Men by Coty Beauty.

Estee Lauder courts women with mobile holiday wish-list sender

Published: December 23, 2009

Estee Lauder, a manufacturer of cosmetics and skincare products, has launched a mobile storefront where users can go to send gift ideas via a wish list to friends and family during the holidays.

GE taps Syrup for sponsorship of TED Conference

Published: February 19, 2009

Agencies Starring Stockholm and Syrup New York have merged to form a boutique agency named Syrup. It powered GE's sponsorship of the recent TED Conference.

Visa launches Android app with merchant offers

Published: December 16, 2008

Payments franchise Visa has launched a commercial mobile application that bundles offers, transaction alerts and a locator service.

Gwen Stefani Harajuku perfume runs mobile campaign

Published: October 21, 2008

To promote Gwen Stefani's new Harajuku Lovers perfumes, fragrance company Coty launched a marketing campaign that includes a mobile Web site.