Tag: game

Total Results: 144

Gamefly exec: More than 60pc of emails opened on mobile

Published: April 25, 2012

SAN DIEGO - A Gamefly executive at the Mobile Shopping Spring Summit said the company has passed the tipping point with mobile email opens.

Planters snacks on mobile to support new nut mix

Published: April 20, 2012

Planters, a division of Kraft Foods, is running mobile ads within the Men's Health mobile applications to promote its new nut mix.

Hunger Games iPad ad units deliver 5pc click-through rate

Published: April 19, 2012

Lionsgate tapped mobile marketing to build excitement with a younger audience before and after the recent release its new film "The Hunger Games," resulting in record-breaking mobile ticket sales.

Lionsgate promotes The Hunger Games through mobile, social ad campaign

Published: March 22, 2012

Lionsgate is revving up consumer engagement for its much-anticipated film “The Hunger Games” through a new mobile advertising campaign that marries mobile and social.

Subway sponsors mobile game to attract Super Bowl viewers

Published: February 1, 2012

Subway is sponsoring the PrePlay football game application to engage sports fans during the Super Bowl XLVI.

ESPN Winter X Games is first live sports program Shazam-enabled

Published: January 30, 2012

The ESPN Winter X Games will be Shazamable for the first time this year, giving viewers access to video highlights and photos from their favorite competitors, results from the competition and music from the event.

Sophisticated game mechanics for luxury mobile marketing

Published: January 30, 2012

By Scott Forshay

Marketers are discovering that applying gaming mechanics to campaigns can be an effective strategy for advancing brand loyalty by increasing participation.

Coca-Cola’s Fanta mixes social and mobile with iPhone app

Published: January 13, 2012

Coca-Cola Europe is using its Fanta brand to tie social media efforts to mobile via a gaming application.

Pepsi's Brisk drives multichannel campaign around mobile gaming app

Published: January 6, 2012

Pepsi’s Brisk Iced Tea has partnered with film studio Lucasfilm to roll out a mobile gaming application as part of its multichannel marketing plan for the upcoming "Star Wars Episode I: The Phantom Menace" 3D film.

Sears Auto Centers teams up with EA Mobile for in-game advertising push

Published: November 29, 2011

Sears Auto Centers are featured throughout the new mobile game Road Trippin’ from EA Mobile in a new in-game advertising campaign intended to help the brand reach young, digital engaged consumers.