Tag: game

Total Results: 140

Church's Chicken, Coca-Cola use SMS to connect with urban youth

Published: January 28, 2009

Church's Chicken and Coca-Cola have launched interactive promotional initiatives that target mature, multicultural, urban young-adults with food, video games and mobile technology.

Facebook, VKontakte are top mobile social networks worldwide: Opera

Published: January 23, 2009

Facebook and vKontakte are the most visited social networks for Opera Mini users, according to Opera's latest State of the Mobile Web report.

Jeep claims brand-awareness lift from mobile games ad campaign

Published: December 18, 2008

A Jeep mobile advertising campaign deployed on a mobile gaming network is claimed to have increased brand awareness for the Chrysler-owned SUV brand from 9.7 percent to 20.5 percent.

Coca-Cola makes mobile push for Fanta

Published: December 17, 2008

Coca-Cola Europe will target tech-savvy consumers mostly in their 20s with two new mobile applications created to push its Fanta soft drink.

Make progress, not noise, in 2009: 5th Finger

Published: December 12, 2008

Mobile marketing agency 5th Finger, which has run more than 5,000 campaigns, has released its list of nine mobile marketing best practices for 2009.

Mplayit Mobile Arcade app launches on Facebook

Published: December 10, 2008

There's a new tool for mobile game publishers to use to reach their targeted consumer base among Facebook's 130 million active users.

Greystripe launches Flash ads on iPhone games

Published: December 5, 2008

Greystripe is offering advertisers the ability to target the iPhone audience through rich media ads.

Victoria's Secret ramps up mobile presence

Published: November 24, 2008

Ramping up its mobile presence, lingerie retailer Victoria's Secret now has its own branded mobile TV channel.

Carrier business models impeding mobile gaming growth: study

Published: November 19, 2008

A new study claims that the volume of paid-for mobile game downloads has flatlined across North America and Western Europe.

5th Finger, Aura launch Bluetooth proximity marketing platform

Published: November 17, 2008

5th Finger has partnered with proximity marketing specialist Aura Interactive to offer advertisers a BlueZone marketing platform featuring Bluetooth, Wi-Fi, SMS and MMS.