Tag: game

Total Results: 140

Mobile 3D technology lets gamers go up against Red Sox pitching ace

Published: June 7, 2011

Boston Red Sox player Jon Lester is featured in a new 3D mobile video game that lets users test their hitting skills against the pitcher.

CBS positions GameSpot iPad app as second screen

Published: May 27, 2011

CBS Interactive has debuted what it claims is the first gaming iPad application for GameSpot, one of the leading sources for news and reviews targeted to the sought-after gaming audience.

Redbox bets on in-game mobile advertising

Published: May 20, 2011

DVD kiosk brand Redbox is the first marketer to partner with Tap Me for in-game advertising on iOS mobile devices.

WWE encourages app downloads at WrestleMania event

Published: April 7, 2011

World Wrestling Entertainment announced its new mobile application last week at WrestleMania. Since then, the application has reached No. 37 Top Overall and No. 61 Top Grossing app in the App Store.

NBA to ramp up mobile content offerings for fan engagement

Published: March 29, 2011

The National Basketball Association is placing an increasing emphasis on mobile content as a key element of its strategy to engage fans across all media channels.

Red Bull boosts brand favorability with augmented reality

Published: March 22, 2011

Energy drink brand Red Bull is running an on-package call-to-action to drive adoption of a branded mobile game designed to increase consumer engagement and influence purchase intent through augmented reality.

The Kraken Black Spiced Rum announces brand launch with mobile push

Published: March 10, 2011

Proximo Spirits Inc., the maker of The Kraken Black Spiced Rum, has placed a branded mobile game at the center of its marketing push for the newly launched spirits label.

Audi encourages digital test drives via mobile game - Luxury Daily

Published: March 8, 2011

Luxury Daily today - Audi encourages digital test drives via mobile game; Bulgari sale to LVMH sends message: Scale key to long-term survival.

Unilever places mobile and social at heart of Axe campaign

Published: March 2, 2011

Consumer packaged goods giant Unilever is using mobile to engage its young male demographic and encourage viral spread of its Axe Twist fragrance product via social networks.

MGM Resorts adds gaming element to M life Players Club loyalty app

Published: February 2, 2011

MGM Resorts International has added the Cleopatra iPhone slot game to its M life Players Club loyalty application for Apple’s iPhone, iPod touch and iPad.