Tag: game

Total Results: 140

Kumho Tire engages consumers with branded mobile racing game

Published: January 3, 2011

Tire manufacturer Kumho Tire USA has launched a free racing game to engage automotive enthusiasts and smartphone users who are potential customers.

Bing drives app downloads via mobile gaming sponsorships

Published: December 22, 2010

Microsoft’s Bing is sponsoring the free lite version of the Snowboard Hero mobile game to raise awareness of its own mobile applications and drive downloads.

Discovery Channel expands paid mobile gaming portfolio

Published: December 17, 2010

Discovery Communications, parent company of the Discovery Channel, TLC and Animal Planet, has a history of launching free mobile applications to engage its television audiences, but it is increasingly turning to paid mobile games to drive revenue.

Jay-Z, Random House run multifaceted mobile effort to support book launch

Published: December 9, 2010

Jay-Z and book publishing giant Random House used various mobile channels to create an interactive location-based game promoting the rap mogul’s new book, “Decoded.”

Coca-Cola, Disney tap location-based mobile game to build buzz for Tron film

Published: November 29, 2010

Coca-Cola and Disney, two of the most recognizable brands in the world, have teamed up to launch LiveCycle, a location-based mobile game promoting Coke Zero and Disney’s “Tron: Legacy” film.

Lego translates Creationary board game into first iPad app

Published: November 23, 2010

Toy giant Lego Systems Inc. has rolled out a branded application for Apple’s iPad, iPhone and iPod touch to take playtime on the go.

Microsoft sponsors Disney app to introduce iPhone users to Bing

Published: October 19, 2010

Disney Mobile’s Tapulous is marketing singer Katy Perry's new single "Firework" via a mobile application.

MocoSpace gets $3.5M in funding to launch browser-based mobile social games

Published: September 23, 2010

MocoSpace is using the $3.5 million round of strategic funding it just received from SoftBank Capital to expand its mobile browser-based social gaming offerings and management team.

Mobile games, music dominate kids’ app usage: study

Published: September 21, 2010

The majority of mobile entertainment devices used by parents and kids have fewer than 20 applications that have been downloaded specifically for a child.

Mobile gaming market to reach $850M this year: eMarketer

Published: August 18, 2010

Revenues from mobile gaming will reach nearly $850 million this year, with the vast majority coming from paid downloads, according to a new report from eMarketer.