Tag: game

Total Results: 140

Volkswagen uses mobile to announce new vehicle launch

Published: October 23, 2009

Volkswagen of America Inc. has announced its latest automobile launch through its Real Racing iPhone game application.

Warner Bros. discloses aggressive mobile plans in Q&A

Published: October 19, 2009

Warner Bros. Entertainment is planning to increase its mobile distribution and wireless business for its ever-growing portfolio of content.

LAI Games uses mobile marketing to increase game play

Published: October 13, 2009

LAI Games, a manufacturer of arcade games, has introduced a mobile marketing element into its game portfolio.

Mochi Media taps Zong for mobile payments

Published: October 5, 2009

Online gaming network Mochi Media integrated Zong’s mobile payments platform into its recently launched Mochi Coins micro-transaction and distribution platform for Flash Games.

Does number of app downloads trump consumer engagement?

Published: October 2, 2009

Apple announced that more than 2 billion apps have been downloaded from its App Store. But is the number of downloads the most important metric for gauging the success of an app?

Lifetime takes a deeper dive into mobile

Published: September 25, 2009

Lifetime Digital, the digital source for women’s entertainment, will be rolling out a series of Lifetime-branded iPhone games.

Branded apps can generate revenue: MLB.com CEO

Published: September 24, 2009

NEW YORK - During the keynote address at the Apps for Brands event, the CEO of MLB.com said that WAP is running the game in terms of reach, but applications are better for generating revenue.

Pabst uncaps first mobile campaign to promote Lone Star Beer

Published: September 17, 2009

Pabst Brewing Co. has integrated a mobile component into its Lone Star Spirit campaign that features visual puzzles.

MocoSpace taps Boku's mobile payments platform

Published: September 1, 2009

Mobile social network MocoSpace has selected Boku’s mobile payments platform to let consumers pay for virtual goods and premium services via their handsets.

Nickelodeon extends AddictingGames brand into mobile arena

Published: August 31, 2009

Nickelodeon is extending its AddictingGames brand from the online game market to the iPhone platform to increase reach.