Tag: game

Total Results: 140

Harlem Globetrotters go mobile to extend brand

Published: August 12, 2009

The Harlem Globetrotters are making their way around the world even faster now, thanks to a new iPhone application.

Handmark runs Twitter sweepstakes to promote iPhone game

Published: August 3, 2009

Handmark Studios is running a Twitter sweepstakes to promote the release of its Astraware Casino, a pack of 11 casino games for Apple's iPhone and iPod touch.

Unilever’s Axe targets males with branded mobile experience

Published: July 29, 2009

Unilever's Axe brand is launching the Pogo Xtreme iPhone game in a play to stay relevant and appealing to its male target demographic.

Barclaycard engages consumers via iPhone game

Published: July 23, 2009

Credit giant Barclaycard has released the Waterslide Extreme iPhone game, designed to build on the interest sparked by an accompanying TV ad campaign and YouTube competition.

Sonic Boom mobile ads to drive PC game sales

Published: July 22, 2009

Mobile games and applications publisher Sonic Boom is running banner ads in the pay-per-downlaod mobile game Dream Chronicles to drive sales of the PC version.

Mobile Marketing Association elects industry players to guide India Local Council

Published: June 23, 2009

The Mobile Marketing Association has named its elected co-chairs for the MMA India Local Council.

NBC Universal reveals its mobile strategy

Published: June 9, 2009

NBC Universal plans to expand its mobile content offerings to increase its reach and mobile advertising revenue.

Gameloft turns to mobile affiliation network to extend reach

Published: June 9, 2009

Gameloft has teamed up with a mobile affiliation platform on the mobile Web to extend its reach worldwide and ultimately drive more sales.

Applications integral part of marketing strategy: MMF panel

Published: June 3, 2009

NEW YORK - Once a brand has determined that mobile applications are an integral part of its marketing strategy, what's next?

Brands turn to in-game mobile advertising to speak to consumers

Published: June 1, 2009

In-application advertising has to be working if top-notch brands like Paramount's Star Trek, Nestle's Lean Pockets, the U.S. Navy, Nikon, Kia, Sprint and Yahoo are relying on it.