Tag: games

Total Results: 109

Lionsgate promotes The Hunger Games through mobile, social ad campaign

Published: March 22, 2012

Lionsgate is revving up consumer engagement for its much-anticipated film “The Hunger Games” through a new mobile advertising campaign that marries mobile and social.

ESPN Winter X Games is first live sports program Shazam-enabled

Published: January 30, 2012

The ESPN Winter X Games will be Shazamable for the first time this year, giving viewers access to video highlights and photos from their favorite competitors, results from the competition and music from the event.

Lexus drives purchase consideration with mobile app

Published: November 17, 2011

Automaker Lexus rolled out the Lexus CT City Challenge app and complementary mobile ads to drive awareness and purchase consideration for its CT 200h model in the Australian market.

IOS gaming apps make up 32pc of app marketplace: study

Published: November 4, 2011

Gaming applications continue to dominate the app marketplace and iOS apps made up 32.6 percent of app search company Chomp’s monthly traffic.

Cadbury pushes multichannel campaign via mobile

Published: September 16, 2011

Candy manufacturer Cadbury is making mobile an integral part of its colossal Spots and Stripes campaign with an initiative that involves augmented reality, social media and applications.

Ripley Entertainment debuts first mobile app

Published: August 3, 2011

Ripley Entertainment, most famous for the Ripley’s Believe It or Not! museums and products, is tapping into mobile with an iPhone application that lets users pretend that they are swallowing swords.

Mobile 3D technology lets gamers go up against Red Sox pitching ace

Published: June 7, 2011

Boston Red Sox player Jon Lester is featured in a new 3D mobile video game that lets users test their hitting skills against the pitcher.

CBS positions GameSpot iPad app as second screen

Published: May 27, 2011

CBS Interactive has debuted what it claims is the first gaming iPad application for GameSpot, one of the leading sources for news and reviews targeted to the sought-after gaming audience.

Red Bull boosts brand favorability with augmented reality

Published: March 22, 2011

Energy drink brand Red Bull is running an on-package call-to-action to drive adoption of a branded mobile game designed to increase consumer engagement and influence purchase intent through augmented reality.

The Kraken Black Spiced Rum announces brand launch with mobile push

Published: March 10, 2011

Proximo Spirits Inc., the maker of The Kraken Black Spiced Rum, has placed a branded mobile game at the center of its marketing push for the newly launched spirits label.