Tag: gaming

Total Results: 87

Android captures 83pc of mobile gaming: study

Published: January 11, 2012

Android continues to lead the pack in mobile gaming with 83 percent of the activity taking place on the operating system, according to a study from MocoSpace.

Dance Central 2 mobile app featured by Apple as ‘New and Noteworthy’

Published: December 23, 2011

Harmonix’s dance game Dance Central 2 on Kinect for Xbox 360 has rolled out a mobile application to showcase new songs, moves and features of the game while letting users create their own music videos.

Procter & Gamble's Downy hosts mobile scavenger hunt to promote new product

Published: November 15, 2011

Procter & Gamble fabric softener brand Downy will hold a smartphone-based scavenger hunt in Las Vegas next month to introduce a new product to a young, mobile audience.

Fanta sponsors Jenga app to drive brand awareness among teenagers

Published: June 28, 2011

Coca-Cola soft drink brand Fanta is looking to mobile gaming to help target multicultural teens and drive brand preference in the competitive soda market.

NHL exec: Tablets, mobile Web and apps connect brand with fans

Published: June 20, 2011

NEW YORK - An executive with the National Hockey League at the 2011 Mobile Marketing Forum said that mobile applications, tablets and mobile Web sites have helped connect the company with its passionate fans.

Mobile 3D technology lets gamers go up against Red Sox pitching ace

Published: June 7, 2011

Boston Red Sox player Jon Lester is featured in a new 3D mobile video game that lets users test their hitting skills against the pitcher.

Sears steps up mobile push to drive traffic to specific in-store location

Published: June 3, 2011

Sears has teamed up with mobile game application SCVNGR to launch a custom game designed for the department store chain’s footwear and fitness department.

CBS positions GameSpot iPad app as second screen

Published: May 27, 2011

CBS Interactive has debuted what it claims is the first gaming iPad application for GameSpot, one of the leading sources for news and reviews targeted to the sought-after gaming audience.

Century 21 drives engagement with mobile social gaming sponsorship

Published: April 13, 2011

Residential real estate sales franchise Century 21 Real Estate LLC is sponsoring ngmoco’s mobile game “We City” to drive consumer engagement with its brand.

Apple patent for second display on iOS devices looks promising for marketing

Published: April 12, 2011

Apple filing a patent to potentially add a second display to the iPhone and iPad opens up interesting possibilities for mobile marketers and developers.