Tag: gaming

Total Results: 88

7-Eleven sees click-through in mobile-game ads

Published: June 23, 2008

7-Eleven Inc., one of the leading convenience store chains, has achieved a 7.5 percent click-through rate in a mobile game pre-roll ad campaign.

Xbox game promo results in 8.3 percent click-through

Published: May 27, 2008

Activision, publisher of the Guitar Hero III game, promoted the launch of the Xbox console game, targeting mobile gamers assuming they have a higher propensity toward other forms of game play.

Sega launches free ad-supported mobile games

Published: May 14, 2008

Sega of America Inc. finally joins other leading game publishers with the debut of free mobile games supported by advertising.

Cellufun debuts virtual mobile mall

Published: May 13, 2008

Cellufun Inc. has launched CelluMall, a mobile social gaming community with virtual mall stores that are a cross between Yahoo Games, Pogo and Second Life on the Internet.

Burger King launches first mobile game

Published: April 22, 2008

Burger King Corp. has launched its first mobile game as part of an effort to reach out to its target audience.

Nokia launches mobile games contest for developers

Published: April 10, 2008

Handset maker Nokia is targeting developers with a new Mobile Games Innovation Challenge that was launched worldwide yesterday.

CBS, Gameloft use real phone calls for CSI mobile game

Published: March 21, 2008

Gameloft has released "CSI: Crime Scene Investigation - The Mobile Game," based on the CBS TV series and in line with a growing trend to extend popular programs on mobile.

Data show more room for mobile game download growth

Published: February 25, 2008

A new study claims that though more consumers are playing mobile games, the percentage of those downloading a new game didn't increase over the past year in the U.S. and Western Europe.