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Tag: geofence


Total Results: 5

Do's and doníts of hyper-local mobile advertising
Published: February 1, 2013
Targeting smartphone users at a hyper-local level is one of the big promises of mobile advertising, but until recently, inventory levels were low. As more inventory becomes available, advertisers need to understand what works and what does not in hyper-local targeting.

6 secrets of successful geofence campaigns
Published: October 22, 2012
By Rip Gerber

Build geofences where you believe your customers are, not necessarily where you want them to be.

Why should Twitter and Facebook get a pass on Sprint SMS fee hike?
Published: February 15, 2011
Some mobile marketing service providers are accusing Sprint of creating an unlevel playing field by raising its text-message rates but not charging more for messaging via other channels such as social media.
North Face debuts first LBS campaign for outdoor apparel
Published: February 24, 2010
Outdoor gear and apparel giant The North Face Inc. is rolling out its first-ever location-based mobile marketing campaign this month in New York, Boston, San Francisco and Seattle.
Apisphere to add location to Salesforce, Microsoft Outlook
Published: October 30, 2008
Apisphere is launching two location-aware applications designed to improve the mobile user experience with Salesforce CRM and Microsoft Outlook.