Tag: geofencing

Total Results: 8

What are the hottest trends in mobile right now?

Published: April 1, 2011

The hot-button issues in mobile generating the most buzz at the moment include location-based services and marketing, the rise of mobile commerce and payments, as well as applications for smartphones and tablets.

Location-based marketing can increase average order value, frequency, loyalty

Published: March 29, 2011

While privacy concerns persist, adding a location component to a campaign gives mobile marketers the opportunity to increase the relevancy of their messages and make them immediately actionable.

White House Black Market drives Black Friday sales with geo-fence mobile marketing

Published: November 30, 2010

Women's retailer White House Black Market is running geo-fence marketing programs that alert opted-in shoppers of specials and store locations when they are located within specific geographic barriers set by the brand.

Starbucks is 2010 Mobile Marketer of the Year

Published: November 16, 2010

Starbucks Coffee Co. has been named 2010 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media.

Starbucks breaks first location-based mobile campaign with major carrier

Published: October 15, 2010

Starbucks and L'Oreal are the first brands on board for a six-month trial that relies on consumers opting-in to receive relevant messages based on age, gender, interests and – for the first time – their location.

Comcast’s DailyCandy serves location-based alerts via Android app

Published: August 9, 2010

Comcast-owned women’s lifestyle news service DailyCandy is directing its New York fans to nearby shopping deals and events with a location-based alert system for the Android platform.

Five geofencing ideas for mobile marketing from brands and retailers

Published: July 16, 2010

By Tasso Roumeliotis

Geofences have a chance to make a big effect in mobile marketing. They drive context: the right marketing message to the right person in the right location at the right time.

North Face debuts first LBS campaign for outdoor apparel

Published: February 24, 2010

Outdoor gear and apparel giant The North Face Inc. is rolling out its first-ever location-based mobile marketing campaign this month in New York, Boston, San Francisco and Seattle.