Tag: geolocation

Total Results: 7

Apps not going to be large source of revenue during holidays: Ogilvy exec

Published: September 9, 2011

NEW YORK – When it comes to mobile holiday marketing, brands should focus on in-store drivers due to the emotional factor involved with buying gifts for loved ones, according to a speaker at the Mobile Marketing Summit 2011.

U.S. Supreme Court grants certiorari in geolocation tracking case

Published: July 6, 2011

By Richard B. Newman

On June 27, the U.S. Supreme Court granted certiorari in a geolocation privacy matter that will have implications for companies incorporating location-based tracking features into products.

Will Facebook Places revolutionize location-based mobile advertising?

Published: August 19, 2010

Facebook will make major waves in the mobile space with its location-based Places platform—if it is able to get it right.

World Wide Where? Getting location-based mobile marketing right

Published: July 20, 2009

By Chris Glode

Geolocation significantly enhances the ability of marketers to extract more value from performance-based campaigns, particularly for brands with a strong bricks-and-mortar presence.

Opera taps Skyhook Wireless to bring geolocation to mobile Web

Published: March 30, 2009

Opera Software and Skyhook Wireless have partnered to bring geolocation to the wired and mobile Web.

Sybase 365 launches SMS mobile advertising, geo-location services

Published: February 16, 2009

Today at GSMA Mobile World Congress, currently underway in Barcelona, mobile messaging services provider Sybase 365 is previewing its new mobile advertising and geo-location services.

Google announces new Gears Geolocation API for mobile Web

Published: August 27, 2008

Google Inc. has launched Gears Geolocation, an API for mobile and desktop browsers to provide location-based services.