Tag: google

Total Results: 510

Google unifies mobile, desktop Web experience with Chrome for Android

Published: February 10, 2012

The newly introduced Chrome for Android mobile browser will enable Google to differentiate Android from iOS and could open up new marketing opportunities for brands.

41pc of Super Bowl ad searches came from mobile: Google

Published: February 9, 2012

Mobile search proved to be effective during this week’s Super Bowl XLVI with a whopping 41 percent of searches around the game’s Super Bowl advertisements coming from mobile devices, according to findings from Google.

Hair Club sees 30:1 ROI from mobile advertising

Published: February 9, 2012

Hair-loss solution Hair Club claims to have a 30:1 ROI after using mobile to entrench its brand into the digital world.

Is Google doing enough to address Android security issues?

Published: February 6, 2012

Google is attempting to address the reportedly growing problem of malware on Android with a newly announced service called Bouncer that automatically scans Android for malware. However, the step – while one that Google needed to take – may not be enough to deal with the problem.

What role did mobile play in Google's unexpected cost-per-click drop?

Published: January 23, 2012

A decline in the average cost-per-click reported by Google for the fourth quarter of 2011 has many questioning what role the growth in lower-priced mobile advertising might have played in its unexpected drop.

Facebook's strength accelerates migration to apps: report

Published: January 10, 2012

Consumers continue to spend more time in mobile applications than they do browsing the Web as they migrate traditional desktop behaviors such as going on Facebook to mobile devices, according to new research from Flurry Analytics.

What will mobile marketing look like in 2012?

Published: January 4, 2012

There were a few major trends in the mobile industry that will play a big role in determining how 2012 will pan out for mobile marketers, brands, agencies and media companies.

Android app downloads catching up to iOS

Published: December 29, 2011

Google's Android is on pace to compete head on with Apple's iOS next year when it comes to app downloads if recent download rates continue.

Can a Google tablet compete against iPad, Kindle Fire?

Published: December 28, 2011

Google could be the next technology company to throw its hat into the tablet ring, but can a Google tablet compete with the immensely popular iPad and recent newcomer Kindle Fire?

Apple's iOS loses smartphone share in France, Germany : study

Published: December 27, 2011

Apple’s iOS operating system has lost share of smartphone sales across most of Europe, according to new study by Kantar Worldpanel ComTech.