Tag: google

Total Results: 538

Google prevails in Java patent-infringement allegations; copyrights issue still undecided

Published: May 25, 2012

In a significant victory for Google, a jury earlier this week said the company did not infringe any of Oracle’s patents in its creation of the Android mobile operating system.

Apple, Coca-Cola successfully use mobile to drive brand value: study

Published: May 24, 2012

In a sign of the growing importance of mobile for large corporations' efforts to connect with consumers and drive sales, seven of the top 10 brands in a new ranking of the world’s most valuable brands are technology companies and telecommunications providers.

Google takes leaf from Apple playbook, tightens grip on Android

Published: May 18, 2012

Google appears to be seeking greater control over the Android mobile operating system by working more closely with handset manufacturers to develop pure Android devices and sell these directly to consumers.

Google: 86pc of US smartphone users multitask

Published: May 17, 2012

A whopping 86 percent of smartphone users in the United States are mutitasking with their devices while interacting with another media such as television, print or Web, according to new research from Google.

Facebook’s mobile crisis points to online business model demolition

Published: May 14, 2012

Without sounding too dramatic, Facebook’s admission last week that it was struggling to monetize mobile even as roughly half of its user base accesses the social network through non-PC devices is an issue that assuredly is keeping all Internet giants awake.

Facebook ramps up mobile app strategy in face of monetization fears

Published: May 11, 2012

While Facebook is making a significant push into mobile with a new app store, the social network giant also issued a warning that the number of users of its apps is growing quicker than the number of ads it is serving, potentially hampering its mobile strategy.

Google addresses burgeoning apps marketplace with new ad units

Published: May 2, 2012

With the mobile application market continuing to grow, Google has introduced new and enhanced ad units to help marketers promote, track and monetize their apps.

Google spurs mobile marketing conversation with interactive guide

Published: April 27, 2012

With marketers increasingly concerned about how – not if – they should invest in mobile, Google has released the Mobile Playbook to address some of the most frequent questions marketers have about mobile.

Why Google, Facebook won’t be able to repeat Apple’s iPhone success

Published: April 26, 2012

Smartphones can be an immensely profitable business – just look at Apple, which nearly doubled its profit in its second quarter based on strong iPhone sales. Wanting their own piece of the action, Google and Facebook are ramping up their smartphone strategies but could face challenges replicating Apple’s success.

10 key mobile pay-per-click fundamentals

Published: April 23, 2012

By Jason Wells

Mobile searchers are interested in making a decision, not doing research. They are ready to buy, call or visit.