Tag: google

Total Results: 510

Subway to let consumers tap-to-pay for meals via contactless payments initiative

Published: October 10, 2011

Restaurant franchise Subway is strengthening its position in the mobile space via a new initiative that will let consumers pay for their meal by tapping a MasterCard PassPass-enabled device or card at the register.

Adidas campaign points to effectiveness of multiscreen advertising

Published: September 30, 2011

Sportswear brand adidas ran a video-centric ad campaign across online, mobile and tablet devices.

Box.net claims 1,249pc increase on ROI conversions via mobile ads

Published: September 26, 2011

Online content management company Box.net used Google to beef up its mobile strategy with the goal of getting consumers to buy its service on mobile devices.

Does Google want to be more like Yelp?

Published: September 9, 2011

Google’s acquisition of publisher Zagat may mean search results for restaurants and other local business featuring ratings and reviews, similar to what Yelp offers.

Google cans WAP support on AdMob to pursue app developers

Published: September 7, 2011

By drawing a stronger distinction between AdMob and AdSense, Google hopes to improve the in-app ad experience and build a stronger position with developers.

Google boosts daily deals with increased promotion

Published: September 6, 2011

While other companies are retreating from daily deals, Google is moving full-steam ahead and promoting daily deals on its homepage.

What does Facebook’s exit from daily deals mean for Google, Amazon?

Published: August 30, 2011

Facebook’s decision to exit the daily deals business suggests that Google, Amazon and Groupon may face challenges in the mobile space as well.

Google sees 50pc app download rate via AdMob network

Published: August 30, 2011

Google saw a 50 percent download for its Google Search iPhone app after running mobile ads within its AdMob network.

Sephora enhances shopping experience via Google Catalogs app

Published: August 22, 2011

Sephora is enhancing the shopping experience and broadening its mobile reach via a new Google Catalogs application for tablet devices.

Will Google, Motorola deal disrupt the OEM landscape?

Published: August 16, 2011

While Google executives said this week that Android handset manufacturers will be treated equally even though the company is acquiring Motorola, the possibility remains that OEMs will take a closer look at other operating systems.