Tag: google

Total Results: 510

Google exec gives inside scoop on shortening mobile Web conversion process

Published: May 4, 2011

A Google executive offered tips and best practice on shortening the mobile Web site conversion process during a presentation the company gave May 3.

FTC called to address location targeting related to Google’s AdMob

Published: May 3, 2011

The Center for Digital Democracy is calling on the Federal Trade Commission to extend the reach of privacy conditions imposed on Google as the result of a recent settlement to include the company’s mobile advertising network AdMob.

Google class-action suit will strengthen consumer fears about mobile

Published: May 2, 2011

Recent revelations about Google’s data collection practices for mobile phones continue to reverberate as evidenced by a new class-action suit brought last week against the company by two Android phone users.

Why Amazon and Google have a leg-up on Apple

Published: May 2, 2011

By Dave Heaster

In this rant, I am going to point out what many of you already know – that the iVerse is under attack. By whom, you ask? By a pairing of unlikely conspirators: Google and Amazon.

Mobile ads driving purchase intent among smartphone users: Google

Published: April 28, 2011

A study by Google Inc. found that mobile ads drive smartphone users to take actions such as visiting a Web site or making a purchase.

Legislators eyeing mobile location-based data collection practices

Published: April 26, 2011

Recent revelations about Google and Apple’s location-data collection activities on mobile are adding urgency to consumer and legislative privacy concerns.

Lexus targets tech-savvy affluent consumers via exclusive CNN app sponsorship

Published: April 20, 2011

Toyota Motor Corp.’s Lexus is targeting affluent consumers in the United States as the exclusive launch sponsor for CNN’s new Android application as part of an integrated multichannel media plan spanning the media giant’s television, online and mobile Web platforms.

Zippo debuts legendary virtual lighter app for Android with in-app purchasing

Published: April 14, 2011

Zippo has brought its Virtual Zippo Lighter application to Google’s Android Market after the iPhone version exceeded 14 million downloads and the Nokia version surpassed 2 million downloads.

What increased competition among search engines means for mobile marketers

Published: April 11, 2011

As mobile search continues to grow at a rapid pace, the competition between the various search engines will grow more intense, making it increasingly important for mobile marketers to think more broadly, per industry experts.

Android No. 1 but marketers must also target iOS, Windows Phone, BlackBerry

Published: April 11, 2011

Google’s Android will become the most popular mobile operating system in the world by the end of this year and will account for 49 percent of the smartphone market by next year, according to Gartner.