Tag: green

Total Results: 52

Allstate campaign generates more than 2,000 live video streams via mobile

Published: January 24, 2012

An Allstate mobile social campaign to promote the brand’s football sponsorship saw more than 2,000 mobile users stream a live Cee Lo Green concert via iOS.

Whole Foods exec: Be wherever the consumer is

Published: January 18, 2012

NEW YORK – A Whole Foods executive at the National Retail Federation conference said that a company’s purpose is about inspiration and brands and marketers need to align their goals – for their business, stakeholders and consumers – to see success.

SMS case study - Skinny Water

Published: November 14, 2011

See how Skinny Water increased its database via an SMS campaign.

Designing a mobile site for optimal conversion effectiveness

Published: September 13, 2011

By Barbara Green

In the past, retailers thought of their mobile storefront as a kind of showcase, rather than as a real supplement to the ecommerce bottom line. Not so now.

Ford boasts brand awareness via mobile marketing effort

Published: June 8, 2011

Ford Motor Co. is using mobile bar codes to engage Internet Week attendees to participate in its “Ford Focus Hunt” campaign for a chance to win a prize pack.

Keep a balanced investment between apps and mobile Web: Microsoft Advertising

Published: April 20, 2011

A Microsoft study found that consumer usage of mobile Web browsers and mobile apps is equal, signaling the importance for marketers to keep a balanced investment between the two.

Monster.com expands mobile portfolio for on-the-go job seekers

Published: April 19, 2011

Monster Worldwide Inc.’s job-matching engine Monster.com has expanded its mobile offerings for job seekers with a new application.

Understanding the potential of in-store mobile media

Published: March 29, 2011

By Duke Greenhill

The luxury retail market is the ideal proving ground for in-store mobile media, thanks to luxury shoppers' demand for higher convenience, better service and unique shopping experiences.

The term "open" is overused in mobile: CTIA panel

Published: March 25, 2011

ORLANDO, FL – A Nokia executive at CTIA Wireless 2011 said that the word "open" is overused, especially when talking about mobile platforms.

HarperCollins’ children’s book app educates and entertains

Published: March 8, 2011

HarperCollins Publishers’ interactive application for iPhone and iPod touch that helps children learn to read by taking them on a trip along the rails is available in Apple’s App Store.