Tag: healthcare

Total Results: 19

Using mobile to improve healthcare marketing

Published: February 2, 2009

By Eric Holmen

While SMS is the latest technology to improve society's health behavior, mobile is also allowing healthcare professionals to reach people on a massive scale at significantly lower marketing costs.

United Healthcare reaches small businesses, professionals via mobile

Published: January 22, 2009

United Healthcare used mobile to promote its newest medical insurance plans to small businesses and professionals.

Project M delivers HIV/AIDS, TB care via mobile

Published: October 30, 2008

National Geographic, Nokia Siemens Networks, frog design, the Praekelt Foundation, iTeach and African carrier MTN have partnered on a mobile social innovation program.

Carestream Health rolls out mobile Web site

Published: October 3, 2008

With healthcare professionals increasingly relying on handheld devices to access the Web, medical technology company Carestream Health launched a mobile version of its Web site.

Texting4Health: Mobile's role in healthcare

Published: July 21, 2008

By Eric Holmen

Isn't it time we put mobile to a higher purpose? Some agencies and companies are using mobile to improve emergency medical care, advance local health initiatives and affect behavioral change.

Omnicom launches healthcare agency with mobile component

Published: June 13, 2008

Omnicom Group's Star Marketing agency launched a new healthcare shop to offer integrated programs across specialist relationship marketing disciples with mobile as a key component.

Roska Direct buys Mueller & Wister agency

Published: April 8, 2008

Direct marketing agency Roska Direct Advertising has bought Mueller & Wister, a mobile and interactive marketing agency.

NCR targets healthcare market with self-service mobile option

Published: April 7, 2008

Business technology giant NCR Corp. has introduced a new set of services that lets patients use their mobile phones to handle health-related matters.

DrFirst enables e-prescribing on Apple iPhone

Published: December 17, 2007

Electronic prescription services company DrFirst Inc. has modified its Web-based Rcopia system to be compatible with the small screens of mobile devices such as the Apple iPhone.