Tag: holiday

Total Results: 63

Webinar on Feb. 23: Holiday Mobile Marketing: Lessons Learned for Future Holiday Efforts

Published: January 26, 2012

Register for this free, hour-long webinar Feb. 23 discussing mobile's performance over the holidays, brands that got it right, lessons learned and best practice for 2012. Panelists from Michaels Stores, Dell, USA Today and sponsor Kony.

Impressions of the holiday mobile season

Published: January 5, 2012

By Jeff Hasen

Rather than the number of mobile impressions during the holiday season, I am most intrigued by the lasting ones.

Analytics: The brains behind mobile marketing success

Published: January 3, 2012

By Lara Albert

Is mobile marketing destined to follow the same path as too much email spam and too many coupon flyers that go straight to the recycling bin?

Safeway rolls out iPhone app, mobile site to inspire holiday cooking

Published: December 7, 2011

National grocer Safeway is helping consumers prepare for the holidays with a recipe application and mobile Web site.

Lincoln amplifies multichannel holiday campaign with mobile ads

Published: December 5, 2011

Lincoln is using holiday-themed mobile advertisements to promote new models of its MKZ sedan.

Tips for retailers to capture mobile sales this holiday season

Published: December 1, 2011

By Bill Goldbach

Retailers will miss out on holiday sales if the mobile shopping experience is too cumbersome for users or if it is perceived as not being secure.

T.J. Maxx, Marshall’s, Home Goods enhance holiday campaign with mobile video

Published: November 22, 2011

T.J. Maxx, Marshall’s and Home Goods are using mobile advertisements to spread holiday cheer with a campaign that involves video, social and location-based features.

Heineken taps into holiday cheer with themed app

Published: November 17, 2011

Beer giant Heineken is furthering its plunge into mobile with a holiday-themed app for Android, iPhone, iPod touch and iPad devices.

How will 2011 holiday mobile marketing spend compare to 2010?

Published: November 1, 2011

When it comes to 2011 holiday mobile marketing spend, mobile rich media advertising and search will get the most dollars, according to industry experts.

Are holidays the season for conversion, not building relationships?

Published: October 31, 2011

The holiday period is not the time to do marketing that is focused on building a relationship, according to an executive at Leapfrog Online, a digital marketing company.