Tag: hotels

Total Results: 26

R/GA, Unilever, Starwood Hotels and mobile spend predictions - News briefs

Published: February 22, 2012

News briefs - R/GA named global digital agency of record for Unilever’s deodorant business; Starwood Hotels delights guests with mobile.

Intersection of social media and mobile essential: L’Oreal exec

Published: October 5, 2011

NEW YORK – Executives speaking at the IAB Mix Conference and Expo pointed to mobile's natural role within social media and the importance of using mobile to capture consumer interaction.

Hilton Garden Inn educates business travelers via mobile app

Published: September 29, 2011

Hotel chain Hilton Garden Inn is targeting business travelers with an iPhone and iPad application that breaks down business jargon to keep users in the know.

Choice Hotels exec: User interface, branding is key for first-time mobile customers

Published: April 29, 2011

SAN FRANCISCO - A Choice Hotels executive at the Mobile Shopping Summit said that the first interaction between many of its customers and the brand is via mobile, adding that user interface and branding becomes more important in capturing user engagement from the beginning.

How hotels can integrate mobile

Published: April 22, 2011

By Lisa Miniter and Brenda Fields

Hotel chains must leverage the growing consumption patterns of smartphone usage as an always-on device increasingly relied on by frequent travelers before, during and after their trips.

Top 10 mobile advertising campaigns in Q1

Published: April 20, 2011

Mobile advertising is really taking off, with creative executions in the first quarter of 2011 unlike anything the industry has ever seen.

Starwood’s Aloft encourages Foursquare check-ins with exclusive offers

Published: December 13, 2010

Starwood Hotels & Resorts Worldwide Inc.’s Aloft hotel brand is rewarding Foursquare check-in via a 20 percent discount at the w xyz bar.

Mandarin Oriental Hotels gives holiday travelers rewards for virtual check-ins - Luxury Daily

Published: December 6, 2010

Mobile Commerce Daily today - Mandarin Oriental Hotels gives holiday travelers rewards for virtual check-ins; Black Friday profits prove personalized shopping is beneficial for luxury brands.

Starwood’s Sheraton debuts WiFi-enabled platform for location-targeted ads

Published: August 9, 2010

Sheraton Hotels & Resorts launched a public WiFi network at more than 200 locations nationwide on which brands can run location-targeted advertising.

Hilton extends mobile strategy with 360-degree campaign

Published: April 29, 2010

Hilton Hotels is sponsoring MSNBC’s revamped mobile platform via display banners and cobranded rich-media ad units that are an extension of the brand’s mobile strategy.